Vivian is a GM-minded marketing executive with 20 years of experience in e-commerce, digital media, retail and analytics. She is the VP of E-Commerce at GNC where she is responsible for the P&L across DTC, Marketplaces and Social Commerce. In her current role, Vivian takes a consumer-obsessed approach to driving growth. Previously she led the Direct to Consumer channel across Clorox's portfolio of CPG brands driving revenue and digital transformation for the enterprise. She has held previous roles at Plated and RetailMeNot overseeing multi-channel marketing and analytics for web and app. Vivian earned her MBA from the Kellogg School of Management at Northwestern University and bachelor’s degree from the University of Texas at Austin. She has been a featured speaker for ANA, AdWeek, NRF and more.