2020 Schedule

Expo Hall and Networking Lounges Open

Join us in the virtual expo hall and topic-focused networking lounges.

[ALL-DAY ON-DEMAND WORKSHOP] Using SEO & Content to Acquire New Customers

Learn from Ronald Dod, CMO of Visiture, as he showcases practical SEO and Content tactics that are proven to help subscription brands drive new customers online. You'll see step-by-step details on how to immediately implement these strategies, including on-page optimization, content development, keyword research, and more. Visit the Workshops room to join and learn at any time!

• 

  Ronald Dod

  Visiture, LLC

Welcome Back to SubSummit and Welcome to Tomorrow

• 

  Paul Chambers

  SUBTA

• 

  Christopher George

  SUBTA

• 

  John Haji

  SUBTA

• 

  Chris Chambers

  SUBTA

Churn Management in the Time of Coronavirus

The economic disruptions caused by the Coronavirus has been felt unevenly by subscription businesses: Some have been almost completely stopped, while others have seen their growth accelerate. The session will look at how different scenarios have led to different responses in subscription businesses in 2020.

• 

  Carl Gold

  Zuora

Recurring Success: Exploring 2020 Subscription Retention & Payment Trends

The rapidly growing subscription market is providing more options for consumers to pay-as-they-go instead of buying ownership, creating another challenge for subscription providers to retain subscribers and keep them engaged and active. In this session, Mike Rogers with ACI Worldwide will reveal insights from a series of recent studies, including market research conducted with Mastercard, that asked consumers and subscription providers about their payment and communication preferences.

• 

  Mike Rogers

  ACI Worldwide

World's Best Persuasion Tactics - From A to Z

Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific studies both confirm that certain words wield more power. And how you word something determines how people respond to it.

Gain a lexicon of persuasive words and copy constructs that you can use tomorrow to increase engagement and response. Discover what word removes risk, which one word gets people nodding yes immediately, the best way to talk about prices, the two times jargon can be useful, the surprisingly powerful effect of an unexpected phrase, and so much more.

This fast-paced, entertaining, and example-jammed presentation reveals 26 tactics (yes, one for each letter of the alphabet!) that will make you an instant master of persuasion. Backed by research from both here and abroad, these tactics are proven, powerful, and easy to apply. Which means you’ll leave this keynote ready and able to increase the effectiveness of your marcom campaigns.

• 

  Nancy Harhut

  HBT Marketing

Media Transformation: Visionaries in the Sub Economy

Media outlets have embraced their role as essential businesses and experienced a swell of traffic from existing and new readers amid today's uncertainty. But what happens next? How should business leaders reimagine innovation and digital strategies to meet customers where they are today, and to maintain growth in the next normal and beyond? In this panel session led by Zuora, Business Insider, Financial Times, and The Seattle Times will share insights and learnings for subscription businesses to become truly customer-centric organizations, organizations best positioned to win in today's Subscription Economy.

• 

  Frank Ernst

  Zuora

• 

  Olivia Oran

  Business Insider

• 

  Curtis Huber

  The Seattle Times

• 

  Jon Slade

  The Financial Times

Like a Fine Wine: How Winc’s Influencer Partnership Program Has Matured Into a Robust Customer Acquisition Channel

Eric Miller, Senior Manager, Partnerships & Influencer Marketing at Winc, will sit down with Cristy Garcia, VP of Marketing at Impact, to discuss how he’s deployed partnership automation technology to measure ROI, amplify content creation, and inform product strategy through the influencer channel. Winc’s program includes creators of all audience sizes– but managing partnerships with micro and nano creators at scale has helped them unlock surprising insights and boost customer acquisition.

• 

  Eric Miller

  Winc

• 

  Cristina Garcia

  Impact

Destined for Success: Delivery Partner Best Practices

Dependable delivery of your customer's box is critical to the success of your subscription business. Join John Haji, as he interviews Rob Glover, VP of Sales at OSM Worldwide, to discuss how shipping trends are affecting the industry. Learn how you can optimize your shipping strategy, to save time and costs, with the right delivery carrier.

• 

  Rob Glover

  OSM Worldwide

Expo Hall and Networking Break

Join us in the virtual expo hall and topic-focused networking lounges. Premium ticket holders can enter the exclusive VIP Networking Lounge!

• 

  Chris Chambers

  SUBTA

[ALL-DAY ON-DEMAND WORKSHOP] Using SEO & Content to Acquire New Customers

Learn from Ronald Dod, CMO of Visiture, as he showcases practical SEO and Content tactics that are proven to help subscription brands drive new customers online. You'll see step-by-step details on how to immediately implement these strategies, including on-page optimization, content development, keyword research, and more. Visit the Workshops room to join and learn at any time!

• 

  Ronald Dod

  Visiture, LLC

How to Get Acquired: Building Value for the Future

The goal of every entrepreneur is to build wealth and one of the key ways to do that is by selling the company when the time is right. The question for subscription companies is: what should management focus on now that will maximize the value of the business when it's time to sell it? In this session, mergers and acquisition experts Errol Glasser and Richard Kestenbaum talk about the metrics and strategies that will maximize the value of a subscription business in a sale.

• 

  Richard Kestenbaum

  Triangle Capital

• 

  Errol Glasser

  Triangle Capital

• 

  Christopher George

  SUBTA

Meeting the Moment with Next Gen Digital Advertising

By now, you’re probably tired of trying to plan and launch campaigns in these 'uncertain times.’ What is certain however is that the pandemic has only further accelerated the consumer migration en masse to connected platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments — consuming content, transacting, organizing and socializing in digital spaces — it's imperative that the subscriptions industry meet the moment. Join Oracle Data Cloud’s Head of Partnership Development, Joe Frick, as he shares timely insights and carves out a new paradigm for advertising with confidence amidst the chaos in the world of digital.

• 

  Joe Frick

  Oracle Data Cloud

How COVID Almost Killed This Business, but Subscription Saved It

How an "unlikely" brand used subscriptions to not only save their business through the pandemic, but put themselves in the most successful and stable place they've ever been. Join Darryl Stewart, of Chaeban, as he shares his story with Jay from Bold Commerce.

• 

  Jay Myers

  Bold Commerce

• 

  Darryl Stewart

  Chaeban Ice Cream

Cube Awards, Presented by USPS

Our premier event has gone virtual this year. We pulled out all the stops to make sure we have an epic award ceremony that the SUBTA community deserves. This year we honor nominees from ten categories selected by our community. Join us live to find out who will win this years Cube Awards.

• 

  Paul Chambers

  SUBTA

• 

  Christopher George

  SUBTA

• 

  John Haji

  SUBTA

• 

  Chris Chambers

  SUBTA

Expo Hall and Networking Lounges Open

Join us in the virtual expo hall and topic-focused networking lounges.

Welcome to Day 3 of SubSummit Virtual

Welcome back - we're excited to have you!

• 

  Paul Chambers

  SUBTA

• 

  Christopher George

  SUBTA

• 

  John Haji

  SUBTA

• 

  Chris Chambers

  SUBTA

Untapped Subscription Horizons

There still remain many untapped subscription verticals in today’s ever-changing e-commerce climate. Have you uncovered them yet? Using data from over 10,000 subscription merchants and envisioning the future homes of millennial and Gen Z consumers, we’ll be going room by room to share which spaces are over saturated and which ones have ample opportunity for brands to flourish in. Join ReCharge COO Chathri Ali as she dives into industry insights and shares areas of opportunity for what's ahead.

• 

  Chathri Ali

  ReCharge

Top 3 Needle Movers for Your Network

What are you struggling with in your subscription box business? Sales? Marketing? Churn? Systems? Accounting? No matter what it is, Travis Chappel has a solution for it. It's your network. Imagine struggling with your next marketing initiatives and being able to call up the top marketing expert in the world to get some feedback. Imagine staring at a P&L and being able to call up a close CFO friend. Your network isn't just a list of names in your contact list. It's the lifeblood of every single business in the world. Join us in this session where we will talk about the top three things that will move the needle in your network.

• 

  Travis Chappell

  Guestio

Best Practices for Retaining Lifelong Customers through Identity Marketing Campaigns

Music is such an integral part of society—it can define who a person is, shape their experience, and play a role in some of life’s biggest moments. As people started to spend more time at home as a result of Covid, music has become even more pivotal to people's everyday lives, and as a result, changed music streaming consumption patterns. With so many music streaming platforms out there, how do you acquire, convert, and retain your customers?

• 

  Yoav Banai

  Deezer

• 

  Sai Koppala

  SheerID

Packaging's Influencer at the Doorstep

Great packaging designs influence attention and emotion, both on the shelf and on the doorstep. Facial expression data collected during unboxing experiences can be invaluable in helping provide a positive lasting influence. Learn how as Dr. Andrew Hurley shares his experiences and explains how to use that data to reduce negativity, facilitate use, and nudge proper disposal of packaging, all while furthering positive brand equity.

• 

  Andrew Hurley

  Clemson University

Ergonomics and Stretch Break

As knowledge workers, we spend our days sitting and/or standing in front of a computer. Join Occupational Therapist, Dona Leonard, as she shows us some quick and easy ways to be ergonomically mindful throughout our workday.

• 

  Chris Chambers

  SUBTA

• 

  Dona Leonard

  Colorado in Motion

Evolutions of the TV Set and the Connected Home

The ways in which brands enter a consumers lives are now limitless. From the fridge door to the front door, our connected homes and even more connected TV sets continue to expand the relationship between the brand and their customers. In this insightful session, Jon Giegengack of Hub Entertainment Research and SUBTA Co-Founder Paul Chambers will dive deep into the convergence of technology and entertainment and discuss how viewers find, choose, and consume content.

• 

  Jon Giegengack

  Hub Entertainment Research

• 

  Paul Chambers

  SUBTA

Full Stack Subscription - Delivering on Replenishment, Discovery, AND Access to Your Customers

Curation, replenishment, and access - these are the three categories that lead the subscription commerce economy. And while mastering one can be amazing for any business, growing into all three can help your brand truly dominate. Join this insightful panel discussion with brands that understand the value stack every subscription memberships program needs to be built on.

• 

  Jay Myers

  Bold Commerce

• 

  Olga Eskina

  mindbodygreen

• 

  Jason Cane

  Kilikanoon Wines

• 

  Tim Fu

  Family Dinner

Expo Hall and Networking Break

During this networking break, My Subscription Addiction CEO Simran Dua will be LIVE in the Expo Hall taking your questions on best practices for customer obsession.

• 

  Simran Dua

  My Subscription Addiction

A Perspective on Building Leading Operations, from Birchbox's 1st Employee

What do these panelists have in common? They all helped lead the charge in building and shaping Birchbox's earliest fulfillment methods. And today, they continue innovating fulfillment methodiologies for some of the world's biggest brands. From Shopify to Hubble Contacts, join session moderator Matthew Hertz from Second Marathon as he leads an eye opening discussion on fulfillment best practices and lessons learned from the trenches.

• 

  Matthew Hertz

  Second Marathon

• 

  Stuart Clark

  Cargo

• 

  Emily Sewell

  Hubble Contacts

• 

  Chris Tesar

  Shopify

The World's Oldest Subscription Meets the World's Newest

As brands turn to subscription to engage their customers like never before, media and publications have done the same. In this case though, it's not what you'd expect. Learn how a 19-year old magazine finds tremendous value in delivering discovery and delight via a monthly subscription box.

• 

  Michelle Lange

  Boxology

• 

  Enrique Abeyta

  Project M Group

Properly Planning Your Give-Back

It's more than just sending a check out monthly, planing your give-back is important to you and to your customers. Charitable contributions, a company's mission, the culture and ethos of an organization are all ways to "give back" and properly planned give-back can have meaningful impact to your company. Join this expert panel to hear different approaches and techniques that could benefit your organization too.

• 

  John Haji

  SUBTA

• 

  Penny Bauder

  Green Kid Crafts, Inc

• 

  Krysta Lewis

  Aisling Organics

Marketing Techniques That Never Fail

As Pretty Litter's Senior Director of Growth Marketing, Michelle Oglakhchyan has tried her fair share of marketing techniques. In this session, Michelle will share her tried and true marketing techniques and her insights into some newer marketing channels. Learn how to combat the rising ads costs and how can brands effectively use data to pivot their branding message.

• 

  Christopher George

  SUBTA

• 

  Michelle Oglakhchyan

  PrettyLitter

Closing Remarks

Thank you for attending SubSummit Virtual 2020!

• 

  Paul Chambers

  SUBTA

• 

  Christopher George

  SUBTA

• 

  John Haji

  SUBTA