Schedule

Track 1

Fireside Chat: ABT - Always Be Testing

Experience Level: Mid to Large

Andrew and John walk you through ways to A/B and multi-variant test. This session will discuss many ways to test from marketing campaigns to your web site with the goal of increasing important metrics and store conversions, including the launch of a real-life A/B test!

Andrew Moeck

John Roman

DATA & ANALYTICS

Track 2

8-Figure Sales Copy Blueprint

Experience Level: Entry

If you've been taking a "less is more" approach to copywriting, you might be kissing half of your customers goodbye. Long-form copy consistently converts twice as many sales as shorter ad copy. Follow these 3 easy copywriting hacks that have launched multiple 8-figure businesses to capture double the customers and keep them loyal for the long haul.

Emily Lark

GROWTH & MARKETING

Track 3

The Inventory Makeover Session: Go From Chaos to Perfect Inventory Control

Experience Level: Entry

Learn simple inventory workflows you can start implementing today to better organize inventory, stop losses and scale your subscription box faster. Plus, you’ll have a chance to win a barcode scanner if you can stump our inventory veteran during the interactive Q&A.

OPERATIONS / FULFILLMENT

Track 1

Hitwise SubSummit Annual Report

Experience Level: Mid to Large

Returning for his third straight year, John Fetto will present his annual report on subscription box consumers. This top-rated session always offers the best top secret insights not found anywhere else.

John Fetto

DATA & ANALYTICS

Track 2

Leveraging Amazon for Success

Experience Level: Mid to Large

In the growing ecommerce landscape, there is one name that is familiar to all – Amazon. In this session, join SUBTA Chairman Christopher George and Subscribe with Amazon’s Head of Marketing and Business Development, Rene Villegas to learn how Amazon is becoming a bigger part of the subscription box space every day.

Rene Villegas

Christopher George

GROWTH & MARKETING

Track 3

How to Make Subscriptions the Ultimate Discovery Vehicle

Experience Level: Mid to Large

The team of curators at Bespoke Post, the leading men's lifestyle subscription, tests hundreds of items you never knew you needed, from brands you've probably never heard of before. Join Bespoke Post's VP of Commerce, Chloe Thompson, to learn about how the brand's product-focused mentality keeps Bespoke Post fresh and subscribers returning month after month.

Chloe Thompson

OPERATIONS / FULFILLMENT

Track 1

Customer-Based Corporate Valuation: Understanding the True Value of your Firm through Unit Economic Analysis

Experience Level: Enterprise

As executives explore whether and how to launch subscription offerings, many wonder how they should be valued. This presentation will outline a new and award-winning way to value subscription businesses and show how this concept fits within traditional valuation approaches.

Daniel McCarthy

DATA & ANALYTICS

Track 2

Fireside Chat: Pushing Through the Plateau

Experience Level: Mid to Large

A candid discussion about the big 4 KPI's that run every subscription brand, growth marketing, churn reduction strategies and CAC realities from marketing alumni of JustFab, ShoeDazzle, Fabletics, Home Chef, Thrive Market, Hunt-a-Killer, YogaClub and more.

Brent Freeman

Evan Padget

GROWTH & MARKETING

Track 3

Making the Most of Your Carrier Contract

Experience Level: Enterprise

Learn from most shippers' costly mistakes and avoid the most common pitfalls the next time you negotiate with carriers. We’ll also reveal best practices, so you’ll walk away with at least half a dozen actionable tips on how to immediately improve your carrier pricing.

Trevor Outman

OPERATIONS / FULFILLMENT

Track 1

Fireside Chat: The Art & Science of Partner Compensation

Experience Level: Mid to Large

Join this interactive fireside chat to learn how Harry's partner compensation philosophy and approach have been key in growing their partner program. Nothing's off limits - we'll hear about aligning incentives to customer value creation, chained commissions, transparency and more!

David Bakey

Scott Brazina

GROWTH & MARKETING

Track 2

I Don’t Have Any Money, How Do I Get Started

Experience Level: Entry

Dhar Mann was a key player in helping bootstrap the beauty subscription startup, LiveGlam. Starting with $600 initial capital, the company grew to $20MM in annual revenue in less than three years. Dhar will share valuable secrets on how to tactfully scale a business by going all in on effective sales channels and ramping up operations to keep up with the growth without crashing.

Dhar Mann

FINANCE

Track 3

Opening Up and Scaling New Opportunities

Experience Level: Enterprise

Oisin O’Connor

MASTERMIND

Track 1

Fireside Chat: How Subscription Merchants Use Facebook Messenger Bots to Drive Sales

Experience Level: Mid to Large

Curious about using Facebook Messenger for your subscription business? Look at common use cases and real-world examples for getting the most out of Messenger.

GROWTH & MARKETING

Track 2

Hedging Risks to Increase the Value of Your Business

Experience Level: Entry

Currency risk is often overlooked in the subscription world. In this session, you will learn how to minimize your risk on a product that may cost you $1 today, but $1.30 tomorrow, and ultimately increase the value of your business!

Jake Panavas

Michael Vickar

FINANCE

Track 3

The Art and Science of Personalized Email Marketing

Experience Level: Enterprise

Tactics, strategies, and examples on how to send messages that will keep your subscribers engaged and retained. This presentation shows practical examples on how to collect customer data and send personalized messages to the right customers at the right time using that data.

Jon Hawkins

MASTERMIND

Track 1

Panel Discussion: Optimizing Growth: Growing Your Subscription Box Can be Challenging but Rewarding

Experience Level: Entry

Understanding how to grow profitability means building a brand, product, and funnel that are all optimized. In this session, we will discuss how merchants are finding and leveraging “Free Growth” opportunities, testing new channels, and refining their business for scale.

Mario Barrett

Anthony Coombs

Dorian Wagner

GROWTH & MARKETING

Track 2

Finance Session

Experience Level: Mid to Large

FINANCE

Track 3

How to Build a Business to Solve a Problem

Experience Level: Entry

CULTURE / HR

Track 1

Panel Discussion: Don't Build a Subscription Base - Build a Community

Experience Level: Entry

Nicole Brown

Julie Ball

GROWTH & MARKETING

Track 2

7 Key Mistakes

Experience Level: Mid to Large

Peter Cowen

FINANCE

Track 3

#BangTheDrum

Experience Level: Mid to Large

Paul Jarrett

CULTURE / HR

Track 1

Fireside Chat: Lebron James, Lindsey Vonn, Arnold Schwarzenegger, and Cindy Crawford Walk in to a Room…

Experience Level: Enterprise

Learn how four of the biggest names in the world and a winning product helped shape We Are Ladder from inception to launch. Learn first-hand from Ladder’s CMO on how these titans got involved and the impact it had on the brand’s launch and continued success.

MASTERMIND

Track 2

Panel Discussion: Shipping and Logistics with Perishable Goods

Experience Level: Mid to Large

OPERATIONS / FULFILLMENT

Track 3

Just Say No (to Funding)! How to Build a Multi-Million Dollar Lifestyle Brand and Avoid the Funding Trap

Experience Level: Entry

Green Kid Crafts CEO & Founder, Penny Bauder, will share how she turned her bootstrapped start-up, Green Kid Crafts, into a multi-million dollar company and continued leader 9 years running in the kids' activity subscription box category. In this session, Penny will share strategies on quickly becoming cash-flow positive, building a sizable and growing customer base, solving real problems for those customers, and techniques on building a company culture that can power consistent and sustainable growth. Green Kid Crafts is a bootstrapped startup turned multi-million dollar company and leader in the kids' subscription category for the past nine years. This session will teach you the strategies on becoming cash-flow positive, building a sizable customer base and building a culture that can power sustainable growth.

Penny Bauder

FINANCE

Track 1

Panel Discussion: Top Brands Share Affiliate Marketing Secrets

Experience Level: Enterprise

MASTERMIND

Track 2

Shipping for Success: Gain Your Competitive Advantage

Experience Level: Entry

What proven shipping strategies yield the best results? Explore solutions to how subscription companies can offer Best in Class shipping experiences to fuel growth without negatively impacting your bottom line.

OPERATIONS / FULFILLMENT

Track 3

An Ounce of Prevention: Why Forecasting Could be the Missing Piece

Experience Level: Mid to Large

Subscription commerce is a highly predictable engine for revenue, cash and inventory, however, it's highly under-leveraged. Join this crash course on the basics for forecasting your business, extracting data and learning what to do with it. Forecasting could be the difference between a tough year and an outstanding one.

Evan Padget

FINANCE

Track 1

What's Old Again is New - Offline Media Drives New Subscribers!

Experience Level: Enterprise

Learn how the experts at Direct Wines harnessed the power of traditional offline channels, including insert media and direct mail to grow your business. This session will offer insights into best practices, winning formats, creative, offers, triumphs, failures, and key takeaways for success.

MASTERMIND

Track 2

Operations Session

OPERATIONS & FULFILLMENT

Track 3

The Art of Acquisition

Experience Level: Mid to Large

FINANCE