Schedule

Track 1

ABT - Always Be Testing

Experience Level: Mid to Large

Andrew and John walk you through ways to A/B and multi-variant test. This session will discuss many ways to test from marketing campaigns to your web site with the goal of increasing important metrics and store conversions, including the launch of a real-life A/B test!

Andrew MoeckProduct Designer, Succulent Studios

John RomanChief Marketing Officer, BattlBox

Brent FreemanFounder & President, Stealth Venture Labs

DATA & ANALYTICS

Track 2

Top 3 Sales Copy Hacks to Triple Conversions

Experience Level: Entry

How would you like to triple sales without having to increase traffic? Discover the simple, cutting-edge copy secrets behind the fastest scaling companies in 2019. Don't get left behind! These plug-and-play copy hacks will skyrocket your conversions. And the best part? No writing experience is necessary.

Emily LarkOwner, Back to Life

GROWTH & MARKETING

Track 3

The Inventory Makeover Session: Go From Chaos to Perfect Inventory Control

Experience Level: Entry

Learn simple inventory workflows you can start implementing today to better organize inventory, stop losses and scale your subscription box faster. Plus, you’ll have a chance to win a barcode scanner if you can stump our inventory veteran during the interactive Q&A.

Matt KostanVP Business Development, inFlow Inventory

Cassandra GrecoCustomer Success Manager, inFlow Inventory

OPERATIONS / FULFILLMENT

Track 4

How Data-Driven Marketing Can Move Your Business Beyond the Box

Data and predictive analytics are crucial for subscription box brands to achieve success in today’s competitive marketing and advertising environment. However, when armed with the right tools, marketers can make informed decisions to fuel efficient and accelerated revenue growth. In this session, we will explore the value of utilizing various marketing data resources to give your brand’s marketing performance a boost as well as how to the leverage that data to drive high-value new customer acquisition. This session will also demonstrate how differentiated customer marketing best practices can continue to optimize your marketing ROI post-acquisition.

Doug KaczmarekExecutive VP, Data Science, Wiland

WILAND

Track 1

The Virtue of Pissing People Off

In the rush for likes, fans and followers, we are afraid to offend anyone. We play it safe. We want to be "well liked". It's time to transform ourselves, our companies and our causes. Let's be a catalyst for passionate ideas. You'll leave with new ideas in your head, a spring in your step and the fire in your belly rekindled.

Charlie WollborgFounder, Moka Boka

DATA & ANALYTICS

Track 2

Leveraging Amazon for Success

Experience Level: Mid to Large

In the growing ecommerce landscape, there is one name that is familiar to all – Amazon. In this session, join SUBTA Chairman Christopher George and Subscribe with Amazon’s Head of Marketing and Business Development, Rene Villegas to learn how Amazon is becoming a bigger part of the subscription box space every day.

Rene VillegasHead of Mktg. and BD, Amazon Subscription Boxes

Christopher GeorgeCo-Founder & Chairman, Subscription Trade Association (SUBTA)

GROWTH & MARKETING

Track 3

How to Make Subscriptions the Ultimate Discovery Vehicle

Experience Level: Mid to Large

The team of curators at Bespoke Post, the leading men's lifestyle subscription, tests hundreds of items you never knew you needed, from brands you've probably never heard of before. Join VP of Commerce, Chloe Thompson, to learn about how the brand's product-focused mentality keeps Bespoke Post fresh and subscribers returning month after month.

Chloe ThompsonVP of Commerce, Bespoke Post

OPERATIONS / FULFILLMENT

Track 4

Take on the Elephants! Cost Effective D2C Marketing Technologies Work

Experience Level: Mid to Large

See the "must have" D2C technology tool kit. Get real time media recommendation engines using AOV (average order value) and TOE (term of engagement) to optimize budget and see how you can display and email re-marketing to nurture prospects back into the sales funnel. Learn more about anonymous website visitor capture, click source attribution, and much more! This session will be chock full of data of data and strategic take-aways you can put to work your first day back at your desk.

Neil RosenCEO, CertainSource

CERTAINSOURCE

Track 1

Customer-Based Corporate Valuation: Understanding the True Value of your Firm through Unit Economic Analysis

Experience Level: Enterprise

As executives explore whether and how to launch subscription offerings, many wonder how they should be valued. This presentation will outline a new and award-winning way to value subscription businesses and show how this concept fits within traditional valuation approaches.

Daniel McCarthyAssistant Professor of Marketing, Emory University's Goizueta School of Business

DATA & ANALYTICS

Track 2

Fireside Chat: Pushing Through the Plateau

Experience Level: Mid to Large

A candid discussion about the big 4 KPI's that run every subscription brand, growth marketing, churn reduction strategies and CAC realities from marketing alumni of JustFab, ShoeDazzle, Fabletics, Home Chef, Thrive Market, Hunt-a-Killer, YogaClub and more.

Brent FreemanFounder & President, Stealth Venture Labs

Evan PadgettGeneral Manager - Partner, Stealth Venture Labs

GROWTH & MARKETING

Track 3

Making the Most of Your Carrier Contract

Experience Level: Enterprise

Learn from most shippers' costly mistakes and avoid the most common pitfalls the next time you negotiate with carriers. We’ll also reveal best practices, so you’ll walk away with at least half a dozen actionable tips on how to immediately improve your carrier pricing.

Trevor OutmanCo-Founder, Shipware

OPERATIONS / FULFILLMENT

Track 4

How Headspace, Comcast and YouTube Maximize Personalized Promotions for Subscriber Growth

Experience Level: Enterprise

Are you looking for a new way to attract and keep young, price-sensitive subscribers? Personalized promotions are a powerful tool for capturing buyer's attention and acquiring loyal subscribers. Learn how Headspace, Comcast and Spotify's personalized student promotions helped to acquire students and convert 98% to a full price subscription post-graduation.

Sai KoppalaCMO and Head of Product, SheerID

SHEER ID

Track 1

Fireside Chat: The Art & Science of Partner Compensation

Experience Level: Mid to Large

Join this interactive fireside chat to learn how Harry's partner compensation philosophy and approach have been key in growing their partner program. Nothing's off limits - we'll hear about aligning incentives to customer value creation, chained commissions, transparency and more!

David BakeyVP, Direct-to-Consumer, Harry's

Scott BrazinaCMO, Impact

GROWTH & MARKETING

Track 2

I Don’t Have Any Money, How Do I Get Started

Experience Level: Entry

Dhar Mann was a key player in helping bootstrap the beauty subscription startup, LiveGlam. Starting with $600 initial capital, the company grew to $20MM in annual revenue in less than three years. Dhar will share valuable secrets on how to tactfully scale a business by going all in on effective sales channels and ramping up operations to keep up with the growth without crashing.

Dhar MannCEO, LiveGlam

FINANCE

Track 3

Opening Up and Scaling New Opportunities

Experience Level: Enterprise

Fail is a four-letter F-word, and to some it's just as bad as the other four-letter F-word, but not to Ryan Hogan. Learn how after 10 years, he has learned from his failures in both over diversifying and under diversifying. In this session, Rob Barr of ReCharge will spend some time diving deep in to Ryan's brain to learn the right ways and the wrong ways to take a hyper growth subscription company to the next level.

Ryan HoganCo-Founder & CEO, Hunt A Killer

Rob BarrHead of Partnerships, ReCharge

MASTERMIND

Track 4

5 Lessons from the Million-Dollar eCommerce Brands You've Never Heard Of (Tips to Boost Your eCommerce Revenue)

Experience Level: Mid to Large

The eCommerce success stories you hear are dominated by digitally native brands like Ritual, Glossier, and Dollar Shave Club. But there's another crop of eCommerce leaders you haven't heard of. Both groups have valuable lessons to teach anyone who wants to optimize and scale their business.

Ro BhatiaChief Product and Strategy Officer, LimeLight

LIMELIGHT

Track 1

Fireside Chat: How Subscription Merchants Use Facebook Messenger Bots to Drive Sales

Experience Level: Mid to Large

Curious about using Facebook Messenger for your subscription business? Look at common use cases and real-world examples for getting the most out of Messenger.

Adam HendleFounder & CEO, Ballsy

GROWTH & MARKETING

Track 2

Hedging Risks to Increase the Value of Your Business

Experience Level: Entry

Currency risk is often overlooked in the subscription world. In this session, you will learn how to minimize your risk on a product that may cost you $1 today, but $1.30 tomorrow, and ultimately increase the value of your business!

Jake PanavasCo-Founder, Procuremint Inc.

Michael VickarVice President of Risk and Finance, Procuremint Inc.

FINANCE

Track 3

The Art and Science of Personalized Email Marketing

Experience Level: Enterprise

Tactics, strategies, and examples on how to send messages that will keep your subscribers engaged and retained. This presentation shows practical examples on how to collect customer data and send personalized messages to the right customers at the right time using that data.

Jon HawkinsCMO, Customer.io

Elizabeth BriskinEmail Marketing Specialist, Purple Carrot

MASTERMIND

Track 4

Reaching the Next 2 Billion Consumers

Experience Level: Enterprise

Going global presents unique opportunities for subscription businesses looking to reach the billions of consumers around the world that use other methods of payments beyond credit cards. Yet, the rewards can be substantial. In this insightful talk and discussion, Rapyd presents a blueprint and case study for how merchants need to think about expanding internationally and provides an overview of the three-step plan successful merchants are using today to develop and implement a cross-border payments strategy.

Eric RosenthalVP and Managing Director, Americas, Rapyd

RAPYD

Track 1

Panel Discussion: Optimizing Growth: Growing Your Subscription Box Can be Challenging but Rewarding

Experience Level: Entry

Understanding how to grow profitability means building a brand, product, and funnel that are all optimized. We will discuss how merchants are finding and leveraging “Free Growth” opportunities, testing new channels, and refining their business for scale.

Mario BarrettGM Platform, Cratejoy

Anthony CoombsFounder, Splendies

Dorian WagnerFounder, CatLadyBox

GROWTH & MARKETING

Track 2

Outside the Box - A Fireside Chat with Bokksu, Coastal Co, and Watch Gang

Experience Level: Mid to Large

So you made it to 7 figures - amazing. What now? You’re building a subscription business today, but what are you really trying to build in the long run? Three founders share their experiences navigating these inflection points, and the ups and downs throughout each stage of growth.

Qing HouSenior Investment Associate, Clearbanc

Danny TaingFounder & CEO, Bokksu

Kevin TigheCEO, Coastal Co.

Matthew GallagherCEO, Watch Gang

MASTERMIND

Track 3

Pull Up a Seat: How Technology Gives Consumers a Spot at the Innovation Table

Experience Level: Mid to Large

Personalized products, delivered to your doorstep, continue to develop at an increasing rate as innovations in technology and artificial intelligence advance to keep pace with increasing consumer interest. This evolution makes it effortless for consumers to shop for exactly what is right for them in the convenience of a subscription. What is less explored is how companies can quickly innovate new products that are truly customized for its customers. Calling all subscription company execs, there is a tremendous opportunity to develop truly unique products by asking intentional questions and listening to consumers – ultimately giving them a seat at the innovation table.

Jason BrownFounder & CEO, Persona

OPERATIONS/FULFILLMENT

Track 4

Don’t Waste Time Searching for the Perfect Commerce Platform

Experience Level: Mid to Large

There is not a single commerce platform that can fully power a growing digital business, no matter how extensive the feature set or list of integration partners.These are transaction-based systems, never built to manage the complexity of content delivery, multi-channel management, data connectivity and customer intelligence. Learn how leaders in digital commerce rely on an optimal commerce architecture for innovation & scalability.

ACROMEDIA

Track 1

Panel Discussion: Don't Build a Subscription Base - Build a Community

Experience Level: Entry

Building a subscription base and building a community can feel the same, but are often times vastly different. Learn how these industry experts approach their community building that not only increases customer LTV and ROI, but has a long-last effect on the brand.

Nicole BrownFounder & CEO, Izzy & Liv

Julie BallFounder & Subscription Box Coach, Sparkle Hustle Grow

Ella OzeryFounder & CEO, BarBella Box

Alessandra SalesVP of Growth Acquisition, Ipsy

GROWTH & MARKETING

Track 2

5 Key Mistakes to Avoid When Selling Your Company

Experience Level: Mid to Large

When you create a business it is more than just an investment and a sacrifice, it is also a reflection of you. The painstaking efforts, the incredible risks, the sense of accomplishment and opportunities you have given to your key employees are usually more important than the actual price you finally settle on. Yet so many founders fail to bring this attention to detail to the sales process —or perhaps it is because there are so many emotions. And many have deep regrets for what they did NOT do. Come hear a presentation about key mistakes to avoid when selling your business. Learn from a case study about the preparation you need, the guidance and key mistakes to avoid in this critical life-changing event.

Peter CowenManaging Director, Sutton Capital Partners

FINANCE

Track 3

#BangTheDrum

Experience Level: Mid to Large

The foundation of any award-winning culture is an amazing team - and Bulu sets the gold standard. Explore the brains of Bulu Co-Founders and husband-wife duo, Paul and Stephanie Jarrett as they share the in's and outs of how a healthy profit can be the result of happy people.

Paul JarrettCo-Founder & CEO, Bulu Box

Stephanie JarrettCMO & CPO, Bulu

CULTURE / HR

Track 4

Sun Basket’s Growth Secret – Thinking Like a Digital Economist

Experience Level: Mid to Large

Digital marketing, like economics, is a numbers game. However, the difference with “Digital Economist” thinking vs. a traditional digital marketing mindset is that it leads you on a path to measure success in terms of lifetime value, not volume alone. It also ensures you remain fanatically focused on targeting, reaching, engaging and converting only the most profitable customers for your business. In this session, Monica Niblack, VP of Strategic Clients at LQ Digital and Joseph Adams, Growth Marketing Expert for Sun Basket, will share how Sun Basket was able to achieve exponential customer growth by leveraging the Digital Economist Strategy.

Joe AdamsGrowth Marketing Expert, Sun Basket

Monica NiblackVP Strategic Accounts, LQ Digital

LQ DIGITAL

Track 1

Fireside Chat: Lebron James, Lindsey Vonn, Arnold Schwarzenegger, and Cindy Crawford Walk in to a Room…

Experience Level: Enterprise

Learn how four of the biggest names in the world and a winning product helped shape Ladder from inception to launch. Learn first-hand from Ladder’s CMO on how these titans got involved and the impact it had on the brand’s launch and continued success.

Jack GrayConsultant; Former Chief Marketing Officer, Ladder

Paul ChambersPresident & Co-Founder, Subscription Trade Association (SUBTA); Founder, Core3 Solutions

MASTERMIND

Track 2

How to Build a Business to Solve a Problem

Experience Level: Entry

How do you build an effective business that solves real problems using a sustainable model? Nicholas Kristock will share his 10 learned lessons discovered during his real-world experience of starting social impact companies. From this session, you will leave armed with the actionable steps needed to create or support a business in the cause that you care most about.

Nicholas KristockExecutive Director, Fleece & Thank You

OPERATIONS / FULFILLMENT

Track 3

Just Say No (to Funding)! How to Build a Multi-Million Dollar Lifestyle Brand and Avoid the Funding Trap

Experience Level: Entry

Green Kid Crafts is a bootstrapped startup turned multi-million dollar company and leader in the kids' subscription category for the past nine years. This session will teach you the strategies on becoming cash-flow positive, building a sizable customer base and building a culture that can power sustainable growth.

Penny BauderCEO & Founder, Green Kid Crafts

FINANCE

Track 4

Branding Outside the Box: 10 Tips on Treating Your Subs Like Members of a Club

Experience Level: Entry

Treat your box "subscribers" more like "members" and build a loyal and engaged community. Reduce churn and increase positive word of mouth marketing by creating a club-like pride around your subscription service. Join Jeff Sass, CMO of .CLUB Domains, and representatives of several box clubs for an insightful session with practical branding tips beyond the box.

Jeff SassCMO, .CLUB Domains, LLC

Norman FarrarPresident, AMZ.Club/Soap.Club

.CLUB DOMAINS

Track 1

Panel Discussion: Driving Quality Subscriptions with Affiliate Marketing

Experience Level: Enterprise

When it comes to acquiring new customers, most subscription services companies want volume and longevity, and they’re realizing that the affiliate marketing model can help them accomplish both cost-effectively. In this session, Sr. Director of Performance Partnerships at Acceleration Partners, Alison Chew, sits down with brand leaders Grove Collaborative, Proactiv and Purple Carrot to discuss how affiliate marketing is helping them drive quality growth and loyal customers.

Alison ChewSr Director, Performance Partnerships, Acceleration Partners

Alli HobbsMarketing Manager, Purple Carrot

Deborah KatzSr. Director Digital Acquisition, The Proactiv Company

Mike FerdinandiPerformance Partnerships, Grove Collaborative

MASTERMIND

Track 2

Fireside Chat: Shipping for Success: Gain Your Competitive Advantage

Experience Level: Entry

What proven shipping strategies yield the best results? Explore solutions to how subscription companies can offer Best in Class shipping experiences to fuel growth without negatively impacting your bottom line.

Patti HesterChief Strategist, eCommerce & Retail Distribution, Platinum Circle Partners

Dawn RobertsonCEO, On Campus Marketing

Aaron AragonezHead of Operations, Rachel Zoe's Box of Style

OPERATIONS / FULFILLMENT

Track 3

An Ounce of Prevention: Why Forecasting Could be the Missing Piece

Experience Level: Mid to Large

Subscription commerce is a highly predictable engine for revenue, cash and inventory, however, it's highly under-leveraged. Join this crash course on the basics for forecasting your business, extracting data and learning what to do with it. Forecasting could be the difference between a tough year and an outstanding one.

Evan PadgettGeneral Manager - Partner, Stealth Venture Labs

FINANCE

Track 4

Retention Marketing 101

Experience Level: Mid to Large

The foundation of any successful subscription business is the ability to keep your subscribers staying on beyond the first and second month. There are many factors that play a role here, from quality of your product to your messaging. Learn how to keep your subscribers & increase their Lifetime value to you LTV.

Abby BartholomewCo-Owner, Smartass & Sass

Wendy LattimoreOwner & CEO, Snail Mail for Kids

Andy WollenCOO, Fanbox Subscription Services

Kevin WohlmanFounder & CEO, Southern Scholar

CRATEJOY

Track 1

What's Old is New Again - Offline Media Drives New Subscribers!

Experience Level: Enterprise

Learn how experts harness the power of traditional offline channels, including insert media and direct mail to grow your business. This session will offer insights into best practices, winning formats, creative, offers, triumphs, failures, and key takeaways for success.

Christine IsgroDirector, Media, PlusMedia

Michelle ArdizoneDirector of Acquisition Marketing, Direct Wines Inc.

MASTERMIND

Track 2

Managing “Oh $%!#” Social Media Moments

Experience Level: Mid to Large

This session will provide key takeaways on how you can beef up your social crisis planning and communications strategies, told through the lens of real companies facing tough, unplanned situations. We’ll walk through real crisis events, the recovery plans put in place, the media's role in spreading the news and the mistakes made when trying to communicate on social channels during a moment of true crisis.

Brandon ChesnuttVP, Director of Digital & Development, Identity

OPERATIONS & FULFILLMENT

Track 3

From the Trenches: Building a Brand as a Young, Female Entrepreneur

Experience Level: Mid to Large

Building a company and a strong brand is hard enough. Factor in age, gender, and entering a market with mega players and monopolies and the story takes some interesting twists and turns. Elly Gheno or Bootay Bag will share her journey of the road blocks she faced and how she tackled them. She will dive deep in to how she has stood by her brand along the way, being unapologetic about what it stands for and how she identified who her tribe is, and who it isn’t.

Ellyette GhenoFounder, BootayBag

FINANCE

Track 4

5 Tips to Accelerate Growth and Reduce Customer Churn

Experience Level: Mid to Large

No more canceled subscriptions. Take charge of your margins and business growth with these five tips every subscription business needs to succeed. From data collection to predictive analytics, your future is at your fingertips. Discover needed automation, segmentation, data science and content strategies proven to help you scale your growth.

Joe McCarthyDirector of Performance Marketing, Klaviyo

KLAVIYO