Schedule

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  • Day 1

    MAY 30, 2018

  • Day 1, Track 2


  • Day 2

    MAY 31, 2018

  • Day 2, Track 2


  • Day 3

    JUNE 01, 2018

  • 1:20 PM - 1:40 PM
    One of SubSummit 2017’s highest rated speakers, John Fetto, Senior Analyst at Hitwise returns to SubSummit ‘18. Bringing another informative look at the tremendous growth that continues in the subscription box economy, John will review key segments of consumers driving the subscription box trend. Walk away armed with knowledge to drive more effective targeting and engagement opportunities.
    Business
    Growth
    Where
    Main Ballroom

  • 1:40 PM - 2:10 PM
    Personalization, convenience, customer service, and loyalty are all components of the subscription box space that are shaping customer experiences. Hear from industry experts on what they see in this ever-evolving landscape.
    Culture
    Growth
    Where
    Main Ballroom

  • 2:30 PM - 2:50 PM
    Subscription Commerce has arrived. Many industries are in the midst of being disrupted while entirely new categories of subscription services have emerged in the form of subscription services. In this 30 minute talk, Dan Burkhart, CEO of Recurly will discuss the seven forcing functions that gave rise to the natural advent of Subscription Commerce and why it has such powerful appeal across so many vertical industries. By understanding the seven fundamental forcing functions and trends that emerged to ignite the Subscription Commerce category, you will gain a stronger appreciation for how your business needs to re-invent it's thinking and approach to create a massively compounding annuity revenue stream from your offering.
    Business
    Growth
    Where
    Main Ballroom

  • 2:50 PM - 3:20 PM
    Paul Jarrett will share the Bulu Box 5-Way-Win philosophy and how it empowers his employees, clients and community to achieve their very best... and how it helps the Bulu Box team make the tough decisions (like selling Bulu Marketplace, choosing warehouse space and partnering with Turnkey Subscription Box Solutions Clients.)
    Culture
    Team Building
    Where
    Main Ballroom

  • 3:20PM - 3:50PM
    Blue Apron, US. leader within the meal delivery space has a vision to change the way that families eat. Learn how they leverage the affiliate channel to drive new subscribers to build a better food system. Let’s sit down and talk with Anna Davis, Blue Apron’s Marketing Manager; and three of their top affiliate partners to explore how they get the most out of their partnerships and reach potential new subscribers with their message, at scale.
    Business
    Growth
    Marketing
    Where
    Main Ballroom

  • 4:00 PM - 4:40 PM
    Subscription boxes are evolving from commoditized products to one-of-a-kind, curated experiences. In this session, you'll learn from the leading subscription box platform and marketplace on how the space has transformed over the years. Join Cratejoy's CEO as he walks through key insights from thousands of subscription box partners of every size. You'll take away actionable tips about category trends, value, targeted offerings, community engagement and churn.
    Business
    Growth
    Platform
    Where
    Main Ballroom

  • 2:30 PM - 3:00 PM
    Predicting how much inventory you should order can be tricky, and consistently dealing with over- or under-ordering can stunt your subscription box growth. Learn how to forecast for the future of your subscription business more accurately, and find out how to strategically use add-ons and one-time purchases to offload inventory and increase revenue.
    Business
    Growth
    Where
    Governor's Room

  • 3:00 PM - 3:15 PM
    How do I know if my business name has already been trademarked by someone else? Do I need a contract in order to enter into an agreement with an influencer? What kind of business structure is best for my subscription box company? If you're in the planning stages or have just started your subscription box business, these are some of the questions you might have. Join us for a discussion on legal issues in the subscription box business. We will go over intellectual property basics (copyright, trademark, and patent) and aspects that are relevant to subscription box businesses, discuss the advantages and disadvantages of different business structures, and give you an overview on contracts and other issues.
    Business
    Insights
    Where
    Governor's Room

  • 3:15 PM - 3:45 PM
    From Shark Tank to VC and all the way to bootstrapped, these industry experts have done it all. Learn more about the best way to get your business off the ground and the pro’s and con’s of each fundraising solution.
    Fundraising
    Growth
    Where
    Governor's Room

  • 09:40 AM - 10:00 AM
    Your suppliers shorted you, your customer base isn’t growing fast enough, you overspent on marketing, your team all quit at the same time, you’ve run out of money... in business and especially in subcom, any number of unexpected things can happen. Hear first hand how former FaithBox CEO Willie Morris turned the challenge of failing in to a positive experience.
    Business
    Growth
    Where
    Main Ballroom

  • 10:00 AM - 10:20 AM
    It’s harder than ever for a new subscription brand to stand out. To create a brand and marketing strategy that will win over your audience, you obviously need to start with ideas—lots of them. And be prepared to throw out dozens of ideas. But where do you just happen to come up with several hundred ideas? And what if your team members don’t see themselves as being particularly creative? In this talk, Dave Linabury, brand strategist of Element5 Digital, will share his personal techniques for consistently producing a high volume of usable ideas, culling out the bad ones, and prioritizing the ones that will clearly benefit your company. You will learn the latest techniques and tools, and get private access to the deck, along with Dave's links and presentation notes.
    Business
    Growth
    Where
    Main Ballroom

  • 10:40 AM - 11:10 AM
    Reflecting on what has changed since last year's conference, My Subscription Addiction will present current subscription industry trends from their expert perspective and as seen through the eyes of their community of readers. What can we learn from boxes that are shifting from monthly to quarterly shipments? Which newsworthy subscriptions and categories have grown or slowed in the last year? Is there still room to compete in a business model packed with options for every type of box imaginable?
    Data
    Insights
    Where
    Main Ballroom

  • 11:10 AM - 11:50 AM
    Churn Down for What? Maximizing Customer & Employee Retention through Culture: Do you like hip-hop and/or Lil Jon? Do you want to improve your customer retention while minimizing customer churn and building a better culture? If your answer is "yes" to at least one of these questions, you just may enjoy this session. In this talk you'll learn about: - How your culture impacts customer retention, not just employee retention. - How to build a company culture that will lead to decreased customer churn and increased employee engagement. - How to transform your company by creating an atmosphere of deep connection, authenticity and growth. - The top tips to creating a best place to work...and a couple of other secrets (and hip-hop inclusions)!
    Culture
    Growth
    Team Building
    Where
    Main Ballroom

  • 2:10 PM - 2:30 PM
    Subscriptions are everywhere, and it’s easy to understand why. Everyone wants recurring revenue. But pricing is only the first of many decisions that will lead you to a better business model. With a membership mindset, you build your offering around a forever transaction you make with the people you serve. You’re not just sending them stuff every month, you’re promising to help them to achieve an important goal. Whether your members long for the convenience of never running out of something, or the thrill of discovery, or the connection to other passionate people, there’s room to use subscriptions as the beginning of a deeper, more engaged relationship with your customers, resulting in loyalty, data insights, and, of course, recurring revenue. Robbie Kellman Baxter is on of the world’s leading experts on membership, subscription and digital community. She literally wrote the book on the subject. And she’ll be joining us to share best practices, emerging trends and practical tips that you can apply immediately.
    Business
    Insights
    Marketing
    Where
    Main Ballroom

  • 2:30 PM - 2:50 PM
    From the beginning, BarkBox built a business on providing a service to people that genuinely love their animals and this same concept applies to the vendors they work with. Learn how Barkbox has built a successful affiliate channel on relationships first. Join us in this interactive fireside chat with Kirk Hausman, BarkBox and Scott Brazina, CMO, Impact to see how they’ve been able to find success through non-traditional partnerships. Nothing’s off limits here - we’ll hear about their lessons learned, their program’s evolution, how they’re measuring and finding success, and what is on the road ahead as they continue to learn and grow.
    Business
    Growth
    Marketing
    Where
    Main Ballroom

  • 2:50 PM - 3:10 PM
    How do you make your business stand out from your competitors? Or what if Google and Facebook place limits of what you can say and the keywords and terms you can advertise against. This panel of experts will explain how they do it and share well more than just a few tips and tricks along the way.
    Growth
    Marketing
    Where
    Main Ballroom

  • 3:10 PM - 3:30 PM
    In the fast-paced and ever-changing subscription economy how can you continue to stay on top? Can a merger or acquisition be the fastest way to the top or should you consider a sale of your business when the time is right? This panel of experts will bring their vast and deep knowledge to the room to answer these questions and more.
    Business
    Growth
    Where
    Main Ballroom

  • 3:30 PM - 3:50 PM
    In the world of subscription services you need to be able to ensure every delivery is the right one and aligns to a timely and accurate schedule. Naturally, your product needs to cater to the right audience and do a great job. But also the experience of the delivery, pickup, service and information to every repeat customer requires a full view and understanding of that individual - across their preferences, schedule of deliveries, different locations they will be at, changes and delays due to weather/travel/family, and whenever they need any assistance through diverse channels of engagements. This panel of experts will share how they provide great experiences of their product, service, delivery, consultancy and be there for their subscribers. Moderated by customer service expert, Alon Waks, this session will teach you how to achieve this success and to continuously deliver experiences at scale.
    Business
    Growth
    Shipping
    Where
    Main Ballroom

  • 4:20 PM - 4:45 PM
    Join Brie Carere, Senior Vice President of Global Portfolio Marketing at FedEx, for a discussion on the latest e-Commerce trends. Brie will discuss what those trends mean for developing a strategy to exceed the needs of today's customers.
    Shipping
    Where
    Main Ballroom

  • 4:45 PM - 5:30 PM
    From ShoeDazzle to The Honest Company, Brian Lee is a subscription economy veteran. Join Brian along with industry expert and moderator Nick Shah to reflect on where the subscription economy has been and where it is going.
    Business
    Where
    Main Ballroom

  • 1:00 PM - 1:30 PM
    In today’s marketplace, consumers are quick to base the value of a subscription box solely on a Google search for the lowest prices of the products inside. So it's more important than ever to influence their perception of the quality and uniqueness of your service. Learn how to increase the perceived value of your box without spending an arm and a leg.
    Marketing
    Where
    Governor's Room

  • 1:30 PM - 2:00 PM
    Whether you run a box business with 50 subscribers or 10,000 subscribers, constantly acquiring new subscribers will remain a top priority. From paid ads to SEO to social media, come learn about growth marketing tactics that can help you propel your business using the most effective customer acquisition strategies.
    Business
    Growth
    Marketing
    Where
    Governor's Room

  • 2:00 PM - 2:30 PM
    After years of intuition-based product actions resulted in a plateau in customer retention rates, Bitsbox launched a data-driven analysis to combine with their feel for the market. A variety of data science techniques were employed on data from commerce, billing, marketing, support, and survey systems, including faceted data integration, cohort comparison, sentiment clustering, and a detailed statistical analysis comparing high lifetime value customers with typical customers. The result was a set of recommendations that lifted an already respectable retention rate into an extraordinary range. Come hear about how the project was executed and get detail on some simple techniques you can use yourself.
    Data
    Where
    Governor's Room

  • 3:15 PM - 3:30 PM
    Carrier contracts are incredibly complex, and most shippers unknowingly make costly mistakes when negotiating with FedEx and/or UPS. In this session you will learn from other’s mistakes so that you can avoid the most common pitfalls next time you negotiate. We’ll also unpack best practices so you’ll walk away with at least half a dozen actionable tips on how to immediately improve your carrier pricing.
    Where
    Governor's Room

  • 3:30 PM - 3:50 PM
    The secret to your growth is based on your ability to intimately know your customers. Improve your marketing and customer experience by learning specific steps you can take to discover (or re-discover) who your customers are. If you want to acquire more subscribers, extend your lifetime value, and generate more referrals - it all starts here!
    Business
    Growth
    Marketing
    Where
    Governor

  • 3:50 PM - 4:10 PM
    You developed a winning idea that captured the hearts of consumers nationwide. A successful marketing campaign goes viral, and your orders skyrocket. Now what? How do you plan and adapt to handle that growth? In this session, the creators of Mystery Tackle Box (the subscription box that’s blazing the trail for fishermen across the US) will share lessons-learned from challenges along the way and offer insight into how their order fulfillment was able to support their volume doubling. After their box took off, your presenters supported a rapidly growing customer base (that continuously exceeds their projections by almost 50%) by restructuring their supply chain, implementing a world-class inventory system, and adapting to the unique demands of their customers. You will leave this session with ready-to-implement tactics for ensuring that your supply chain is ready to tackle the challenges for which you’ve subscribed.
    Fulfillment
    Where
    Governor's Room

  • 09:10 AM - 09:30 AM
    This panel of industry experts offer game changing tips in rapid fire succession. Get your notepad ready for this fun and fast session on how to continuously grow and sustain your subscription business.
    Growth
    Where
    Main Ballroom

  • 09:30 AM - 09:50 AM
    From TOMS Shoes to Patagonia, today's most relevant companies know that integrating social good into their business model is no longer a "nice to have" but rather is critical for their long-term success, especially with millennial shoppers. Within subscription commerce lies an even bigger opportunity to integrate cause into your COGS to make a difference on a recurring and compounding basis -- all while making a profit. Brent Freeman, serial social and subscription commerce investor and innovator, and James Citron, a social impact entrepreneur, will discuss specific tips on how you can easily harness your subscription business for social good in a sustainable, profitable way.
    Marketing
    Where
    Main Ballroom

  • 09:50 AM - 10:20 AM
    Learn how Nurx, a subscription birth control company, used Facebook to rapidly acquire customers while keeping CPA's constant. During this talk Nurx and Social Fulcrum will walk through how they set up campaigns, developed audiences, and used systematic creative testing to rapidly acquire new customers.
    Where
    Main Ballroom

  • 10:40 AM - 11:10 AM
    A good customer satisfaction score and quick response times are table stakes for customer experiences teams today. The subscription businesses that will thrive are taking customer experience further by pushing the creative boundaries of acquisition, nurturing and service recovery. By leveraging elements of customer success organizations, typically seen in more B2B, direct-to-consumer brands can compete on a broader scale with their service teams.
    Business
    Where
    Main Ballroom

  • 11:10AM - 11:45AM
    Alex will be sharing The Beard Club’s secret weapon in catapulting to 8 figures in revenue with a broken website, barely any e-commerce best practices, limited funding and in a niche market. Alex will be sharing his own, and other notable examples, of how the only way to build a truly scalable e-commerce business is through community development, brand building, and next-level membership experiences. The central question that any entrepreneur will need to ask in order to scale faster is “what do we really sell?”, and Alex will reveal the best ways to visualize and then capitalize on the answer.
    Business
    Culture
    Growth
    Where
    Main Ballroom

Badge Pickup

Badge pickup will be open in the Plaza Ballroom Foyer on May 29th from 6 PM to 10 PM and May 30th from 10 AM to 5 PM. Badges may also be picked up throughout the show. Valid photo ID is required to pickup your badge for the event.