Foyer
Atlantic Hall B & C
Shift [to Launch]
Track 1 - Startup & Early Stage
It's time to get all your subscription questions answered! In this session, SUBTA (and SubSummit) Co-Founder Christopher George and Director of Marketing Jennifer Cline will help you blaze your own trail to become an industry leader in no time. Bring your notebook and a pen, because you won't want to forget their advice!
Jennifer Cline
SUBTA
Christopher George
SUBTA
Shift [to New Opportunities]
Track 2 - Next Level
Regulations, regulations, and more regulations. The cannabis industry might not be as free-spirited as you may think when looking at the Lucky Box Club team's journey to become a leader in the space. Discover how Eliza and Luke Maroney set their company apart by building a subscription that gives back to the community.
Eliza Maroney
Lucky Box Club
Luke Maroney
Lucky Box Club
Shift [to a Better World]
Track 3 - The Ultimate Shift
Being eco-friendly pays off... Literally! Discover the impact sustainability can have on your subscription in this session.
Greg Bell
Better Battery Co.
Shift [to Launch]
Track 1 - Startup & Early Stage
The holiday season is upon us, and it's time to get busy. You've spent enough time strategizing your 2022 goals, and now, it all comes down to execution. Luckily, Sarah Williams has been in your shoes, and she knows exactly what it takes to succeed during Q4!
Sarah Williams
Launch Your Box
Shift [to New Opportunities]
Track 2 - Next Level
You don't need to do everything in-house. In fact, it might be detrimental. But what's the alternative? How can you trust a third-party company to store, package, and ship your product all over the world? Get your questions answered in this session!
Emily Sewell
Hubble Contacts
Matthew Hertz
Second Marathon
Katie Lucas
Dylan’s Candy Bar
Erin Lytollis
Sakara Life Inc.
Ellyette Gheno
BootayBag
Shift [to a Better World]
Track 3 - The Ultimate Shift
Building a successful business goes beyond revenue numbers. It's about creating positive change. Learn how to do just that thanks to Anthony D. Mays whose journey from Compton to Google taught him a lot about the importance of diversity and inclusion in tech. Discover practical strategies for building more inclusiveness internally, how to develop strong brand representation externally and get others involved in your work and mission.
Anthony D. Mays
Morgan Latimer LLC
Shift [to Launch]
Track 1 - Startup & Early Stage
Organization is the key to your success if you're just getting started in the subscription industry. Dorethia Kelly has been there, and she learned a ton of valuable lessons she wants to share with you on what project management tools you should use, the systems you need to have in place now, and much more!
Dorethia Kelly
Work • Space • Spark
Shift [to New Opportunities]
Track 2 - Next Level
As the need for entertainment continues to increase, so are the options available to consumers. The question is: How do you capture your target audience's attention in this increasingly competitive market? Gain access to exclusive consumer data and learn the best ways to make your subscription a ‘must-have’ in this entertainment-driven world thanks to insights from Jon Giegengack and Mike Durange of Hub Entertainment Research!
Jon Giegengack
Hub Entertainment Research
Mike Durange
Hub Entertainment Research
Shift [to a Better World]
Track 3 - The Ultimate Shift
Research shows that consumers want to be part of the environmental solution, but it's estimated that only 40% of fiber from boxes is recovered from residential recycling. With more boxes than ever coming to American doorsteps, consumers are feeling increased guilt. So how can you make your subscribers feel better when receiving their precious deliveries? Discover the benefits of recycling packaging and boxes and how you, as a subscription box company, can be part of the solution – a win, win!
Sarah Meiburg
Paper and Packaging Board
Atlantic Hall B & C
Walk through the world's largest subscription exhibitor hall and connect with more than 1,000 professionals who can help you unlock the next phase of your business!
SUBTA Studios Stage
Attend an exclusive edition of Subscription Box Basics live at SubSummit 2022 with Julie Ball and a special guest!
Julie Ball
Subscription Box Basics
SUBTA Theater
Nisho Cherison, Client Partner at Meta, sits down with Natasha, General Manager of Alo Moves, to discuss how their best-in-class Instagram creator marketing strategy has driven explosive growth of their subscriber base. They’ll provide actionable insights and best practices for taking your creator marketing strategy to the next level.
Nisho Cherison
Meta
Natasha Trindall
Alo Moves
SUBTA Theater
We're entering a new era in subscription — one that surrounds every part of our lives. Join SUBTA Co-Founders Christopher George, John Haji, and Paul Chambers as they welcome everyone to the 7th Annual SubSummit. Kick off the event with their energy and excitement as they encourage the audience to Shift and Discover what's next!
Paul Chambers
SUBTA
John Haji
SUBTA
Chrisopher George
SUBTA
SUBTA Theater
Fundraising isn't easy and neither are earnings calls, and Matthew Thelen, CSO and General Council of Winc Wines, has seen it all. In his eight years with the company, Matthew has led the business through multiple VC rounds, a Regulation A offering, all of the way to becoming a publicly traded company. Join SUBTA CEO Paul Chambers as he asks Matthew the hard-hitting questions and uncovers how the journey has been so far, and where they're headed next.
Paul Chambers
SUBTA
Matthew Thelen
Winc, Inc.
SUBTA Theater
Million-dollar ideas are great, as long as you can advertise their true value properly. In this session, Venture Capitalist Brian Mac Mahon will help you stand out from the competition and get the valuation/funding you deserve.
Brian Mac Mahon
Expert DOJO
SUBTA Theater
Open to ALL SubSummit attendees. The Pitch Competition is back for its fourth year and the prize package is BIGGER than ever before! Watch as the finalists compete live in front of a panel of judges to win $50,000 in cash and in-kind services.
Louis Ricard
Emcee
Michael O.
NKENNE
Michael Sturba
Micro Puzzles, LLC
Rachel Duguay
Micro Puzzles, LLC
Sarah Jacobs
The Robot Garage
Jonathan Jacobs
The Robot Garage
Aakriti Gupta
Imanyco
Saïda Florexil
Imanyco
Front Porch
Meet your fellow SubSummit 2022 attendees and celebrate the end of a successful first day here in Orlando!
Atlantic Hall B & C
Shift [and Retain]
Track 1 - Startup & Early Stage
Monitoring your churn rate is crucial as you get your subscription up and running, but don't let it define your success. In this session, find out why cancellations are not as detrimental to your growth as you think, and how you can win your former subscribers back!
Dovas Zakas
HelloFresh
Brandon Stallings
SmartBox
Juan C Palacio
BloomsyBox
Christopher George
SUBTA
Shift [Your Marketing Tactics]
Track 2 - Next Level
DTC businesses are discovering greater growth than ever before through personalized omnichannel marketing strategies. From higher customer lifetime value, increases in repeat business, and a larger social reach, the benefits to an omnichannel approach are shifting the way DTC marketers can achieve success. Discover how omnichannel marketing is revitalizing DTC customer reach and transforming every click into a maximized customer relationship.
Hunter Sunrise
Postclick
Shannon Davenport
Esker Beauty
Shift [Your Strategy]
Track 3 - The Ultimate Shift
Did you know that you can use a third of your order or ship confirmation emails to upsell and cross promote? Or that segmenting your audience could DOUBLE the purchases on your email sends? Email gets a bad rap, but it’s still the most effective channel for nurturing, converting, and maintaining our customers.
Stephanie Ristow
Ristow Marketing
Shift [and Retain]
Track 1 - Startup & Early Stage
Is your subscriber count starting to grow? Amazing! Now, let's keep these people happy and loyal to your brand. In this session, the Subscription Box Bootcamp team will share 10 retention tactics with you that can lower your churn rate right away and help your business reach new milestones at a faster pace.
Julie Ball
Subscription Box Bootcamp
Renae Gonzalez
Subscription Box Bootcamp
Shift [Your Marketing Tactics]
Track 2 - Next Level
Content is king on the internet, but does yours get the recognition it deserves? It's time to rethink your SEO strategy and gain a better understanding of what great content means to a computer (yes, you read that right). Unlock those insights and much more thanks to Michael King of iPullRank, author of "The Science of SEO."
Michael King
iPullRank
Shift [and Grow]
Track 3 - The Ultimate Shift
Did you know that you can use a third of your order or ship confirmation emails to upsell and cross promote? Or that segmenting your audience could DOUBLE the purchases on your email sends? Email gets a bad rap, but it’s still the most effective channel for nurturing, converting, and maintaining our customers.
Stephanie Ristow
Ristow Marketing
Atlantic Hall B & C
Walk through the world's largest subscription exhibitor hall and connect with more than 1,000 professionals who can help you unlock the next phase of your business!
Atlantic Hall B & C
Open to Hosted Buyer Program participants only. Gather for the first round of 1-on-1 meetings and see if you can find the perfect match for your business.
Not a Hosted Buyer Program participant? Learn more about this exclusive SubSummit initiative.
SUBTA Studios Stage
Attend an exclusive edition of the Launch Your Box Podcast live at SubSummit 2022 with Sarah Williams and a special guest!
Sarah Williams
Launch Your Box
SUBTA Studios Stage
Being a founder is hard, and life doesn’t hold punches for anyone. CEO and Founder of ProfitWell, Patrick Campbell, knows this firsthand. He’s going to take you through his 10-year journey growing his company to where it is today, and take you for a ride on the emotional roller coaster that came with it. You’ll learn the good, the bad, and the ugly that contributed to the pivotal transformation for ProfitWell, and how Patrick managed it all, while also battling cancer twice, and through a pandemic in which he got Covid-19 three times!
Patrick Campbell
ProfitWell
Paul Chambers
SUBTA
Shift [and Grow]
Track 1 - Startup & Early Stage
What does it take to launch an influencer program and what should you look for to make the most out of it? Find out thanks to this panel moderated by Anais Cowley, CEO of The Agency Creative Group!
Anais Cowley
The Agency Creative Group
Melissa Hernandez
Just Deco
Cassie Padgett
Owl Post Books
Samantha Foster
The Pink Envelope
Shift [Ahead]
Track 2 - Next Level
Forget the whole "Take it one step at a time." Now is the time for you to think 10, 20, 30 steps ahead if your ultimate goal is to get acquired. Find out what you need to plan and account for right now thanks to Thomas Smale, Founder & CEO of FE International.
Thomas Smale
FE International
Shift [Your Business Approach]
Track 3 - The Ultimate Shift
Having accounts in good standing is critical for a successful subscription business. This talk presents some actionable insights you can implement as part of your customer notification strategy. Discover how you can help the members of your community keep their subscriptions active while reducing disruptions caused by payment issues thanks to Max Mautner of Netflix!
Max Mautner
Netflix
Shift [and Grow]
Track 1 - Startup & Early Stage
Growing your brand awareness can be a long, difficult process if you don't know where to start. In 2022, there are plenty of areas to showcase your subscription's value, and Lindsey Palmer has all the tools you need to perfect your approach AND your message.
Lindsey Palmer
Palmer Public
Anna Kopsky
BuzzFeed
Shift [Ahead]
Track 2 - Next Level
Hear from business owners who agreed to sell their companies in this panel moderated by Thomas Smale to discover what life is like after closing a life-changing deal.
Thomas Smale
FE International
Philip Sblendorio
Get Basic
Kenny Schumacher
Closin
Shift [your Business Approach]
Track 3 - The Ultimate Shift
The "S" word is not filled with as many negative connotations as it once was, but that doesn't mean everyone is all in on the recurring revenue business model, with some fearing that it may turn prospective customers away. Anthony Napolitano, who was part of the HP team that launched Instant Ink, says a lot has changed over the years, but there are still some barriers that stand between your subscription and customers. In this session, Napolitano will show you how to overcome them and establish a lifelong relationship with your members.
Anthony Napolitano
Triple C Consulting
Shift [and Grow]
Track 1 - Startup & Early Stage
If you're looking for ways to minimize your budget while maximizing your subscriber base, you've come to the right place! Learn how to decrease paid traffic with insights from subscriptionpreneurs who have developed an organic multi-channel marketing plan.
Sarah Williams
Launch Your Box
Jamie Shahan
CRNA Swag
Kimberly DeShields-Spencer
Sow.Reap.Harvest
Lorena Hixson
Passion & Growth
Shift [Ahead]
Track 2 - Next Level
Leveraging data garnered from experience with over 28,753 subscription businesses, ProfitWell’s CEO, Patrick Campbell, shares insights on how reducing churn/cancellations is one of the most powerful (yet overlooked) levers of growth for business. In this modern growth playbook, you'll discover how sharpening retention is a game of precision and witness why even the smallest percentiles can have resounding effects. You’ll leave with the tactical tools to methodically leverage your retention strategy and maximize revenue potential.
Patrick Campbell
ProfitWell
Shift [your Business Approach]
Track 3 - The Ultimate Shift
Condé Nast's subscription propensity models use detailed user data down to their clicks to predict each user’s probability of subscribing along their journey. These predictions are used for developing user segmentation models, allowing us to develop and assess treatments targeted to different groups of users. Our experiments indicate significant subscription uplift for high propensity users while low propensity users can be beneficially targeted with paywall alternatives.
Douglas Patton
Condé Nast
SUBTA Theater
Hardware add-on subscriptions are trending and will become a significant portion of DTC businesses’ revenues, along with software and goods. In this session, Jing Xue of Wyze Labs shares what she and her team learned from generating $40 million in revenue in 18 months and how they plan to scale their efforts to generate their first billion.
Jing Xue
Wyze Labs
Adam Levinter
Scriberbase
SUBTA Theater
How do you make an industry-leading technology even better? By adding an industry-leading subscription, of course! Butter Payments CEO Vijay Menon sits down with DoorDash GM Max Nimaroff to discuss the ins and outs of their successful membership program and how they see the industry continuing to evolve.
Max Nimaroff
DoorDash
Vijay Menon
Butter Payments
SUBTA Theater
The 2021 Holiday season had unique challenges and 2022 is sure to have many more. Join the team from FedEx as they share insights and learnings from this past year’s “peak season”. You'll learn what these findings might mean for your subscription business as you prepare for the upcoming holiday season.
Kevin Chung
FedEx
Atlantic Hall B & C
Open to Hosted Buyer Program participants only. Gather for this second round of 1-on-1 meetings and see if you can find the perfect match for your business.
Not a Hosted Buyer Program participant? Learn more about this exclusive SubSummit initiative.
Atlantic Hall B & C
Walk through the world's largest subscription exhibitor hall and connect with more than 1,000 professionals who can help you unlock the next phase of your business!
SUBTA Studios Stage
The startup phase requires you to wear a lot of hats within your company, and it can get overwhelming. This session will focus on the unique challenges of "doing it all" in the first years of business and offer a simple system for prioritization, goal setting, and implementation for growth.
Jessica Principe
All Girl Shave Club
Becky Hoy
Brave Crate
SUBTA Studios Stage
Scrappiness, adaptability, and determination. Those are three essential ingredients to succeed in the subscription space as an entrepreneur. Learn what it takes to establish yourself as a leader in the industry thanks to insights from BootayBag CEO and Shark Tank alum, Ellyette Gheno.
Ellyette Gheno
BootayBag
Jennifer Cline
SUBTA
Launch Your Box Lounge
Connect with the women who push the subscription industry forward in this dedicated time to help you expand your network!
Shift [and Reflect]
Track 1 - Startup & Early Stage
Are your customers enrolling in subscriptions only to cancel shortly after? Traditional set it and forget it subscription offers won’t cut it as consumer demand for personalization increases and your competitors adopt subscriptions. Join Ordergroove and BigCommerce to learn how to create a sophisticated subscription experience that delights customers, drives long-lasting relationships, and differentiates your business
Kyle Rifkin
BigCommerce
Eddie Hsieh
Ordergroove
Shift [Your Growth Model]
Track 2 - Next Level
As the Subscription Economy has become more ubiquitous in almost every sector, subscription management leader Zuora has developed a robust data set on what’s working and what’s not for the top subscription businesses. David Warren, Zuora’s Principal Director at Subscribed Strategy Group, will provide exclusive insights on what drives growth for DTC subscription services. The session will cover actionable steps DTC subscription innovators can take to make the most of this data and grow their businesses.
David Warren
Zuora
Shift [your Business Approach]
Track 3 - The Ultimate Shift
Discover how to shift your retention strategies to maximize your customer lifetime value thanks to insights from an all-star panel led by Vindicia and ACI Worldwide. In this session, James Johnson and William Tull will show you how to create a frictionless experience that will ultimately drive up engagement with your brand. From optimizing your checkout flow to empowering your customers to come and go as they please, find out how to combat churn more efficiently than ever!
James Johnson
Vindicia
William Tull
ACI Worldwide
Shift [and Reflect]
Track 1 - Startup & Early Stage
Are your customers enrolling in subscriptions only to cancel shortly after? Traditional set it and forget it subscription offers won’t cut it as consumer demand for personalization increases and your competitors adopt subscriptions. Join Ordergroove and BigCommerce to learn how to create a sophisticated subscription experience that delights customers, drives long-lasting relationships, and differentiates your business
Kyle Rifkin
BigCommerce
Eddie Hsieh
Ordergroove
Shift [Your Growth Model]
Track 2 - Next Level
Every subscription company at SubSummit will eventually hit what the Bold Commerce team calls “The Subscription Death Curve.” It's the flatline when you start churning the same number of customers as you acquire. The good news? There is a way to escape the death curve, and Jay Myers will show you how.
Jay Myers
Bold Commerce
SUBTA Theater
No, it's not a reverse-psychology trick... Or is it? In this session, learn why transparency is the key to your success and how embracing cancellation can lead to far greater customer lifetime value. SUBTA Co-Founder Christopher George sits down with Truebill Founder and CEO Haroon Mokhtarzada to dig deeper and share valuable insights.
Haroon Mokhtarzada
Truebill
Christopher George
SUBTA
SUBTA Theater
Learn how Kimberly Lewis, CurlMix Co-Founder and CEO, pivoted her subscription box company to 10x the growth of her business in just one year, a shift that landed her on Shark Tank and led to her turning down a $400,000 deal from Robert Herjavec. Discover how she leveraged crowdfunding to raise $4.5 million from her customers without a Shark.
Kimberly Lewis
CurlMix
SUBTA Theater
Open to ALL SubSummit 2022 attendees. Welcome to the most prestigious awards ceremony in the subscription space! Dinner is on us, the happy hour is provided by The Vertical Collective, and the after party will be hosted by the National Merchants Association!
Chris Chambers
Emcee
Atlantic Hall B & C
Shift [and Create]
Track 1 - Startup & Early Stage
We focus a lot on selecting the best products for our box, but retention is built in the experience, not just the stuff. Learn different ways to upscale the experience you provide your subscribers thanks to tips and tricks from successful subscription box owners.
Sarah Williams
Launch Your Box
Tracy Pounds
Miss Tracy Creates
Kesia Steele
Spotlight Box
Lisa Breitenfeldt
Cache Advance
Shift [Your Future]
Track 3 - The Ultimate Shift
Giving up too soon can lead to a lot of regrets — and potential million-dollar initiatives. According to Tobi Oluwole of Shopify (and 3Skills), your focus needs to shift away from the outcome and be on the steps you take to reach your goals. In this session, you'll learn how consistency will unlock the next phase of your business.
Tobi Oluwole
3Skills
Shift [and Create]
Track 1 - Startup & Early Stage
Looking to maximize your growth without jeopardizing your budget? Eliza Maroney has you covered with proven marketing strategies that will help you achieve maximum success without spending a fortune.
Eliza Maroney
Lucky Box Club
Shift [Your Future]
Track 3 - The Ultimate Shift
The holidays, effective advertising campaigns or viral social media posts can quickly open the flood gates for brands. But are merchants prepared to meet shoppers' expectations when it matters most? This session will share strategies and insights on how to prepare and optimize for a higher volume of traffic spurred by the expected (and unexpected) happenings from brands that have been there.
Brian Bogosian
sticky.io
Emily Ryan
UrbanStems
Stephen Ezell
Truly Free
Shift [and Create]
Track 1 - Startup & Early Stage
What should you focus your marketing efforts on now that you’ve successfully launched your subscription? Find out in this Q&A session hosted by the Wild Alaskan team! From discovering the best practices for paid media to shifting your acquisition strategies, Kaitlin Holliday and Joe Fucello bring in decades of experience to help you unlock the next phase of your business.
Kaitlin Holliday
Wild Alaskan Company
Joe Fucello
Wild Alaskan Company
Shift [Your Future]
Track 3 - The Ultimate Shift
The FTC is cracking down on subscription and e-commerce businesses, and you need to know what you can and cannot do as you attempt to grow your brand. This session will feature insights on e-commerce regulation compliance, hot-button issues for regulators, and will provide practical and creative advice from compliance attorneys and marketing experts on how to stay legally compliant while expanding your marketing efforts.
Linda Goldstein
BakerHostetler
Atlantic Hall B & C
Walk through the world's largest subscription exhibitor hall and connect with more than 1,000 professionals who can help you unlock the next phase of your business!
SUBTA Theater
If you’re looking to build trust with your ideal customers, then it’s time for you to leverage OPA (Other People's Audiences) in your marketing campaigns. Why? Because collaborating with creators who already have the attention and trust of your customer base is one of the most powerful marketing tools a subscription can possess. Whether it’s through a podcast, blog, or another platform, you can drastically increase your brand exposure without doing all the work. Travis Chappell will tell you how in this session.
Travis Chappell
Guestio, Inc.
SUBTA Theater
Life is filled with so many "what if" and "I should have" scenarios that can be washed away with the right mindset. Join TEDx alum and Element5 Digital Executive VP Jake Brown in this inspirational and aspirational session to help you eliminate the "what if's" from your vocabulary moving forward. Learn how to let your fear of the unknown be a thing of the past.
Jacob Brown
Element5 Digital
SUBTA Theater
Join the SubSummit co-founders as the world's largest DTC subscription conference comes to a close.
Paul Chambers
SUBTA
Christopher George
SUBTA
John Haji
SUBTA
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