SubSummit Mastermind 2026
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SubSummit Spring 2027
Where 500+ subscription brands compare notes on what’s actually working in 2027.
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SubSummit publishes independent research, data reports, and strategic playbooks for direct-to-consumer subscription brands, operators, and the investors and suppliers who serve them.
Reports are free to read and written for practitioners who need actionable insight, not academic abstraction.
Repeat revenue is everything for replenishable DTC products — but Subscribe & Save isn't the only tool anymore. This playbook compares fixed-cadence subscriptions against AI-powered Reorder Agents across cost, margin, and customer fit, then walks through the math on why the smartest brands are stacking both instead of picking one.
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The subscription box industry is entering a new phase. SubSummit's 2026 State of the Industry report shows growth slowing to 12.6% as consumer fatigue and rising cancellations reshape the landscape — and reveals why the operators pulling ahead are betting on retention, flexible pricing, and frictionless cancellation instead of chasing new sign-ups.
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Retention should come before acquisition because retention compounds and acquisition does not. Acquisition adds a fixed number of subscribers each month. Retention determines what fraction of every past month's acquisition is still there. That difference is multiplicative, which is why two percentage points of monthly churn separates two otherwise identical businesses by 67% at steady…
Continue ReadingNine metrics run a subscription business: monthly recurring revenue, annual recurring revenue, average revenue per user, gross revenue retention, net revenue retention, subscriber retention rate, involuntary churn rate, customer acquisition cost, and customer lifetime value. Three of those tell you whether the business is healthy. The other six tell you why. Most subscription teams can…
Continue ReadingThere are six subscription pricing models in common use. Flat rate charges every customer the same price for the same product. Tiered charges different prices for different feature sets or volumes. Usage-based charges by measured consumption. Prepaid term charges for a longer commitment up front at a lower effective monthly rate. Freemium provides a permanently…
Continue ReadingWhat does "Level Up" mean to you? At SubSummit 2025, it's about unlocking new opportunities, making meaningful connections, and gaining insights you won't find anywhere else. Here's what's waiting for you in Dallas this May.
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