Tory Trombley is an experienced product leader with a track record of building products through both a creative and strategic lens. With a career spanning global markets, she focuses on developing features that empower self-expression and drive platform growth. She is currently a product lead at Instagram, where she heads the Creation team responsible for building tools that help creators bring their ideas to life — across Instagram and its new editing app, Edits. Her work spans core experiences like camera, editing, and creative tools, helping shape how the next generation of creators express themselves. Previously, Tory led Music and Audio at Instagram, overseeing product strategy and cross-functional execution for the platform’s licensed audio catalog and music tools. Before joining Instagram, she spent four years in London at Meta, building virtual and augmented reality products for enterprise collaboration and helping global teams connect in immersive ways. Tory began her career in strategy consulting at Accenture, where she partnered with Fortune 500 retail and consumer goods clients to define growth strategies and unlock new revenue streams. Now based in New York City, she brings a global perspective, deep product intuition, and a passion for empowering creativity, connection, and the next generation of entrepreneurship.