Shelley Gupta is an experienced executive specializing in the CPG space. Before heading into the world of business, she was a successful Canadian recording artist signed to E.M.I. Music Canada and C.P. Records. Although Shelley enjoyed her music career success, her deep love for baking and desire to connect others through food from around the world, remained. It inspired her to continue to pursue her college education, where she received her MBA and focused on Entrepreneurship and Strategy. She learned what qualities further distinguish successful businesses, and in 2020, started her own venture in the highly competitive food and beverage industry. She founded BāKIT Box and the brand is now in its 5th successful year of business. Since the pandemic in 2020 to present, there has been a rapid increase in families choosing to homeschool their children. The reasons vary: concern for safety, employment layoffs, DOE changes, overall concern for the educational system. Recognizing this, Shelley was determined to find a solution. She created BaKIT Box to introduce STEM, baking, and cultural diversity to every child in the comfort of their home. Cooking, problem solving, and building are skills that every child should learn for their quality of life. Building these skills at an early age is key for their development. BaKIT Box helps kids to discover and build these skills while also having fun. Over 70% of BāKIT Box customers are parents, validating the brand’s alignment with its target market. It caters to the needs of parents seeking educational and engaging activities for their children and to bond, while also reducing screen time.