Sarah Duggan is vice president of marketing at Frontdoor, Inc. She joined the company in 2020 and is responsible for brand strategy and execution, including creative development, direct-to-consumer, real estate and contractor marketing, and paid media for all Frontdoor, Inc. brands. Sarah played an important role in launching the new Frontdoor brand and relaunching the American Home Shield brand. A storyteller at heart, Sarah has a passion for understanding consumer behaviors and trends. Prior to joining Frontdoor, she spent the past 15+ years working in the ad agency space, including sports and entertainment, experiential, partnership and omnichannel marketing. Her expertise is rooted in brand marketing, specializing in 360 channel integration and authentic storytelling. Sarah currently serves as the co-chair of the Frontdoor Women’s Associate Resource Group and has a deep passion for building a positive and engaging culture. She is a graduate of the University of Missouri where she earned a Bachelor of Journalism, with a focus on Strategic Communications.