As the Manager of Recurring Revenue at Panera Bread, Miranda Cookson is a passionate representative of all Unlimited Sip Club members. During her six years at Panera, she has been close to the program since its inception in 2020 – starting as a communications partner to currently focusing daily on acquiring new subscribers through partnerships and strategic promotions, driving engagement with exclusive subscriber benefits and retaining subscribers by highlighting the value of the program through savings messages and milestone celebrations. She herself enjoys the benefits of Panera’s Unlimited Sip Club as an Annual Subscriber, often redeeming her favorite beverage, Iced Tea.