Mattia Miglio is a global business leader at the intersection of AI, digital transformation, retail and e- commerce. As Director of Business Development for North America at Alibaba.com, he leads initiatives that empower over 50 million buyers and 200,000 sellers—integrating AI sourcing tools, visual search, and seamless onboarding to drive B2B growth.. Before joining Alibaba, Mattia served as Head of Global Marketing at Cosmoprof, the world’s leading platform for the beauty industry and its supply chain. There, he helped transform product discovery and audience engagement by introducing digital-first and subscription-ready experiences that now influence global beauty trade models. An EMBA graduate from SDA Bocconi School of Management, Mattia is a visiting professor and frequent keynote speaker at global industry events, including CES, Small Business Expo (SBE), and InfoComm, where he shares thought leadership on AI, product-led growth, and digital commerce strategies.