Matt Holtwick is the Digital Growth Manager at Tailwind Nutrition, bringing extensive experience in direct-to-consumer (DTC) growth and performance marketing. With a proven track record of success in digital marketing, Matt has honed expertise across a variety of channels including Google Ads, Meta Ads, TikTok Ads, Amazon Ads, TikTok Shop, Direct Mail, Loyalty, Subscription and Email & SMS Marketing. He is adept at leveraging data analysis, customer segmentation, and LTV analysis to drive cost-effective customer acquisition and profitable retention strategies. Known for his strong collaboration skills, he works seamlessly with both internal teams and external partners to create high-converting digital assets, consistently delivering results through a keen focus on KPIs and metrics.