Krystal Plomatos is an award-winning marketing leader with deep pattern recognition for scaling subscription businesses. She currently serves as Head of Growth Marketing at The New York Times. She leads teams that drive consistent quarter-over-quarter subscription growth and increase year-over-year ARPU, demonstrating her ability to balance acquisition and revenue optimization strategies. During her tenure, The Times has surpassed the 11.4 million subscriber milestone, on its path to 15M by the end of 2027. As a full-funnel marketer, Krystal believes emotionally resonant creative can coexist with, and even amplify classic direct response techniques. Prior to The Times, Krystal built a dynamic career spanning creative agencies, consulting, entrepreneurship and tech leadership. As an industry voice, she’s been published in outlets like Fast Company, MediaPost and as a podcast guest, sharing her insights on building team culture like an operating system; how to combine risk and readiness to succeed; and a playbook to make digital brands less boring. Krystal lives in Westchester County with her husband and two cats, and considers Harrison, NJ a second home when Gotham FC are playing.