After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies, predominately in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advisement in a limited capacity. BattlBox started to see exponential growth and the demand for John’s time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box. In October of 2021, BattlBox and Carnivore Club were acquired by Emerge Brands for $18.95M. In April 2023, John lead a group that purchased back BattlBox from Emerge for $7.17M. John currently serves as Chief Executive Officer for BattlBox.