Florence Ho is  a senior executive with over 20 years of experience driving growth for travel, hospitality, CPG, and automotive brands. Currently serving as a Member of the Advisory Board for Atmosfy (top 100 app on AppStore in 40 countries), Florence has also scaled the Wine Club for Cooper’s Hawk Winery & Restaurants, and led portfolio marketing and brand development for Wyndham Hotel Group, in addition to holding leadership roles at Kraft Foods and Mercedes-Benz.  She is passionate about developing strategies to grow market share, leveraging data and emerging technologies to drive competitiveness, and turning transactional brands into lifestyle brands with a passionate fanbase.