Erin O'Neill knows what it takes to keep subscribers engaged, loyal, and coming back for more. As Head of Subscription Lifecycle at Audiobooks.com, Erin leads in creating innovative retention programs, building powerful customer journeys, and turning casual app users into lifelong subscribers.  With a background in marketing strategy across tech, entertainment, and recurring revenue, Erin has spent over a decade helping brands grow smarter — not just bigger. Her work focuses on blending data, creativity, and customer psychology to build subscription models strategies that stand the test of time.