Danny Ruegg leads business development and strategic partnerships for YouTube Shopping at Google. In his role, he is responsible for setting the partnership strategy, executing deals, and managing the top retailers in the YouTube Affiliate program. He also develops and implements growth campaigns with agencies, creators, and brands to increase shopping content and sales. He has been instrumental in rapidly scaling the YouTube Affiliate program to 100K+ creators and 2K+ retailers since launching in 2023.
Prior to Shopping, Danny was an early hire in the creator product partnerships team at YouTube. In this role, he ideated and executed partnerships that helped creators grow their non-advertising revenue streams, including through YouTube Creator Commerce, Channel Memberships, and Fan Funding programs. Before YouTube, Danny held strategic roles at DreamWorks Animation and in management consulting. He has an MBA from UCLA Anderson and a BS in Business from USC Marshall.
