Brianne Kennedy is a seasoned NYC-based marketing leader with niche expertise in engaging and retaining consumers of global media brands. Currently serving as Associate Director of Engagement & Retention at The Washington Post, she leads a team focused on creating experiences that onboard consumers, foster reader habits, reduce churn, and maximize customer lifetime value. Prior to this, Brianne worked at The Wall Street Journal in roles ranging from Engagement Marketing Manager to Associate Director of Engagement Marketing, where she developed programs that build habit, increase retention, and upsell readers. Her experience includes data-driven campaign management, team leadership, and cross-departmental collaboration.