Bethanie is a seasoned leader in Loyalty, Marketing, and Customer Engagement, she brings over a decade of expertise in driving growth, innovation, and strategic brand connections across top consumer brands. She is currently serving as Director of Loyalty, Subscriptions, and Gift Cards at Panera Bread, leading initiatives that enhance customer retention, drive revenue, and elevate brand loyalty through data-driven personalization and improved customer experiences. Previously, she held strategic roles at Hilton, Charles Schwab, and Echelon Fitness, where she spearheaded loyalty strategies, brand partnerships, and omni-channel marketing campaigns that foster meaningful customer relationships and long-term business growth.