Coming from a career as a design professional, Anna Gorovoy was looking to move away from creating commercial content for others and channel her energy, enthusiasm, and expertise into something more tangible, to build something from the ground up that inspires and empowers people and makes their nights at home special and memorable. Intrigued by the format of wildly popular meal subscription services, she and her co-founder—something of a craft cocktail hobbyist himself—drew up the plan that would lead to the founding of Shaker & Spoon. Anna’s drive for achievement and self-starting nature emerged quickly upon her family’s move from the former Soviet Union to the US. After graduating from Yale University, she applied her skills in detail-driven design and her love of the written word throughout a series of internships, including at New York’s Metropolitan Museum of Art and Museum of Modern Art, before an impressive stint designing best-selling books at Macmillan Publishers. While Shaker & Spoon’s delicious drinks in a way speak for themselves, it took Anna’s sharp, disciplined eye and cheerful spirit as the Chief Brand Officer to create a fully cultivated, professional, and trustworthy voice and visual style from day one. What Anna has instilled into the fabric of S&S is that a subscriber’s experience doesn’t begin and end with the raising of a glass. By the time the anticipated box lands on a doorstep, there have been enticing photos and previews, engaging educational content (including virtual roundtables with bartenders), and around-the-clock sharing of all things fun and cocktail-centric between the 19,000+ dedicated members of the company’s Facebook group—all of which keeps the core base coming back for more and more.