Amer is a seasoned ecommerce entrepreneur. He is the CEO and Co-Founder of Praella, HulkApps (Exited), and Lumia Marketing Agency (Exited). During his time, Amer and his team have worked with brands like Battlbox, PlateCrate, CrunchLabs, Beachly, I'm The Chef Too, ALK, Fenty Beauty, Billie Eilish Fragrances, The Shop, Paris Hilton Fragrances, and more.