Allison Axdorff is the Director of Subscriptions & Retention at The Bouqs Co., a modern floral brand that connects customers with farm-fresh flowers and the farmers who grow them. She leads the growth and strategy of the company’s flower subscription service and oversees CRM channels across the organization. Before joining The Bouqs Co., Allison built a diverse career spanning entrepreneurship, e-commerce, and marketing. She has held roles at Amazon and Unilever and also owned a small business. Outside of work, she enjoys teaching group fitness classes and spending time with her family in Seattle.