Why do people say yes—or no—to your brand? And how can we deepen those relationships so customers, businesses, and the planet all win?  As Brand Strategist at Boxit Studio, Michelle Lange helps purpose-driven brands turn clarity into connection. Her work bridges high-growth startups and established brands alike—from launching Wavin in the U.S. and scaling BE KIND by Ellen with Warner Brothers, to leading a SaaS go-to-market strategy that resulted in a 6X company sale. Known for creating unforgettable brand moments that drive behavior change and lasting loyalty, Michelle crafts marketing that’s grounded in empathy, powered by data, and brought to life across digital, live, and partnership-based platforms. Michelle also brings her passion for sustainability to the work. A volunteer with Adventure Scientists and a champion of green innovation, she believes there’s always a better way—and it starts with asking better questions.