A veteran leader of marketing and strategic business development efforts in the SaaS arena, Scott served as VP of MarTech & Media for Dyn, an Internet Performance Management (IPM) company acquired by Oracle in 2016 prior to joining Impact. While at Dyn, with development partner Cox Media Gamut, Scott co-invented patented technology lifting Cox’s Programmatic Advertising revenue through real-time optimization of Internet performance between Cox and Cox’s RTB online advertising partners. He also served as the CMO of leading marketing technology company DataXu, which topped Inc. Magazine’s list of fastest growing advertising and marketing companies in 2013. Over the course of his career, he has also held major marketing and business development roles at SB/G Global Marketing, ProfitBricks, and PTC.
Scott is responsible for Impact’s global marketing strategy, brand-building, demand generation, communications, and public relations initiatives.