Norman Farrar paved his path to make the most of the Amazon marketplace in the early 1990’s, long before Amazon became with world’s favorite place to shop. Having worked for 25 years in the arenas of overseas product sourcing, manufacturing, specialty packaging, product fulfillment, and branding, Amazon served up the perfect storm of opportunity to bring all of his skills and talents together for good and profit.
Since 2015, he has grown his own various product businesses to consistently generate between $750,000 – $1.2 million dollars in sales each month. Each business has rock solid standard operating procedures in place so it can be sold at maximum valuation when it’s time to exit without ever leaving any money on the table.
Today, in addition to running his own wildly profitable ventures including AMZ Club and Soap.Club, Norman focuses on guiding individual sellers, brands and manufacturers to grow their product businesses on Amazon so they can expand internationally, build their business assets, and optimize their net worth. Clients boost brand visibility and drive engagement. Services may include web development, social media marketing, SEO, lead generation or consulting.
A sought after conference speaker, story teller, podcast guest, and trusted advisor to at least 20 clients at any given time, Norman speaks at major eCommerce industry conferences about brand optimization, perceived value, and how to automate and scale businesses for maximum growth and profitability. He also is an evangelist about the importance of creating standard operating procedures as the crucial foundation upon which to create companies that can be grown, leveraged and sold for top dollar.
Over the course of his history as a serial entrepreneur, Norman has worked with big brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, and Cadbury and emerging businesses that are celebrating meteoric escalation in profitability and sales as a result of taking action on his advice and proven methods.
A professional development conference junkie, Norman is always learning, creating, and solving problems to stay at the forefront of in his industry to create big impact in every way. His AMZ & Beyond Podcast and the eCommerce group mentoring program he co-founded with Dave Kettner offer access to his expertise to those who are not ready to engage at the private level.