Monica is a digital marketing executive with 10 years experience building and leading high performing teams. She is a proven expert at growing subscription companies by leveraging the Digital Economist Strategy to drive profitable customers acquisition for clients. She is uniquely skilled at diving into complex data to find key actionable insights and craft stories to drive strategy.
Monica has built and executed growth strategies across multiple business models and industries including a focus on subscription services, travel and Fin Tech. Growth marketing specialties include Search Engine Marketing (SEM), Affiliate and Performance Marketing, Conversion Rate Optimization (CRO) and the data analysis needed to grow business.
Monica is a true Digital Economist at heart, receiving a B.A. in Economics from U.C. Berkeley. A real Cal fan, she went back to Berkeley to receive her M.B.A from the Berkeley Haas School of Business.