Misty Castañeda is the Founder & Cultivator of Purpose at For Purpose Kids, an award-winning, social good brand inspiring the next generation of global citizens by teaching kindness and doing good as a way of life. The Toolkits, Quarterly Subscription & Color Me Kind products were inspired by Misty’s love of learning about others through travel and service and it brings her great joy to inspire young kiddos to do the same.
Misty has always had a passion for working with kids, volunteering and traveling the world. She grew up in Vermont and attended James Madison University, where she graduated with a BA in Interdisciplinary Social Science and a Teaching Certificate in Early Childhood Education. After teaching primary school in the UK after college, Misty returned to the US, knowing that a life abroad would one day be a part of her future. After a successful career in Hospitality Sales & Marketing for over 13 years, Misty left the corporate world in 2013 to both pursue the development of a company focused on doing good in the world and to live abroad in Hong Kong with her now husband and stepson.
Living in Asia opened up a whole new world of opportunities for Misty and only added to her resolve to develop a company with heart, that would have a positive impact in the world.
For Purpose Kids, launched in 2017, is the culmination of all her passions, experiences and dreams and her goal of inspiring others to be kind and do good in the world has now become a reality. Currently, Misty lives with her husband, Julio, and young son, Matteo, in Southern California, but can be found frequently traveling back to Hong Kong, a place that has captured her heart.