Frank Lee joined Facebook in January, 2014 and is the Industry Lead for eCommerce in Southern California. His team is primarily dedicated to the direct response business for Facebook’s top eCommerce advertisers. Prior to Facebook, Frank was Head of Sales & Client Services for DataPop, an SEM ad technology firm that was acquired by Criteo. Before joining DataPop, he was the SVP of Client Services for The Search Agency, a full service performance agency. Frank has also held several senior positions at Yahoo! and Overture Services, and was on the board of SEMPO.