Elly Gheno is Founder + CEO of BootayBag, an intimate subscription box for women. Growing up with entrepreneur parents, Elly knew those were footsteps she wanted to follow. After countless hours of digging through mall sale bins, only to discover her online orders had been delivered to her door upon arrival home, BootayBag was born. The convenience of delivery, and a product that women don’t necessarily want to go to the mall for. *Lightbulb Moment*. After discovering ways to make snail mail sexy, Elly decided to turn her ideas into a reality. What started as store bought undies repackaged in recycled Amazon boxes with some cute tissue paper and a love note, turned into a full-blown brand and community of women who can’t wait to receive their personal treat each month. As a small business owner in the growing world of subscription boxes, Elly + BootayBag face challenges regularly. Turning these challenges into learning experiences and taking full advantage of her resources, Elly has been able to grow her business and brand.