BarBella Box Founder & CEO, Ella Ozery launched BarBella Box in November of 2015 while still working at her 9 to 5 job as a marketing manager for a Digital Marketing Agency. She started BarBella Box out of necessity. At the time, there weren’t any subscription box services that provided a fun way to try out new brands in the CrossFit and weightlifting niche. Although there were other fitness boxes, none felt like they were made for her- someone who used a barbell during a workout. Since the functional fitness industry was (and still is) in its growth stage, new companies and products were popping up daily and she realized that it was time for someone to provide an outlet to try those products, similar to how other subscription boxes work.
After a year of working full time and running BarBella Box on the side, she realized it was time to focus her attention to the “hobby” that grew into a business almost overnight. Over the years of running BarBella Box, Ella realized there was more to this business than helping women try new products. BarBella Box has brought together a community of like minded, strong, beautiful, and inspirational women now called “BarBellas” through a private Facebook Group called the “BarBella Family”. This is a place where women can share stories, discussions, PR’s, workouts, recipes, inspirational words, advice, feedback on boxes, and basically communicate with each other in every aspect of their lives. She’s also had the opportunity to work with the most amazing vendors and businesses along the way. Now, BarBella Box has shipped more than 160,000 boxes to over 70 different countries.
Ella currently lives in sunny South Florida with her husband, newborn baby boy, and puppy. When she’s not working, she enjoys traveling with her family and being outdoors.