Dave Linabury has been working professionally in the digital space since 1992. He was a user experience engineer for b2 cafélog—an early blogging platform that eventually became WordPress. Dave has been quoted, cited, and interviewed in over a dozen books on digital marketing, the most recent being Guy Kawasaki’s Enchantment: The Art of Winning Hearts, Minds, and Actions. Dave has worked for IDEO, Disney, GM, the Los Alamos National Laboratories, and was the EVP of Interactive for Campbell Ewald. He is currently the Director of Strategy and Branding for Element5 Digital.