I am an Assistant Professor of Marketing at Emory University’s Goizueta School of Business. I am a marketing scientist and a methodologist. My research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. My research interests include customer-based corporate valuation and customer lifetime value. My research has been accepted and published in top-tier academic journals such as the Journal of Marketing, the Journal of the American Statistical Association: Theory and Methods, Statistica Sinica, and the Annals of Applied Statistics. It has also been featured in media outlets such as the Harvard Business Review, Wall Street Journal, FT, Fortune, Barron’s, CBS, CNBC, Slate, Business Insider, The Motley Fool, and Forbes. I received my PhD in Statistics from the Wharton School of the University of Pennsylvania.