Daniel McCarthy is an Assistant Professor of Marketing at Emory University’s Goizueta School of Business. He applies leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, missing data problems, and the marketing/finance interface. His research specialty is “customer-based corporate valuation,” a methodology for valuing companies from the “bottom up” by predicting what those companies’ customers will do in the future. His work has been featured in major media outlets such as the Harvard Business Review, Wall Street Journal, FT, Fortune, Barron’s, Inc Magazine, the Economist, and CNBC. His research has been accepted and published in top-tier academic journals and has won numerous research awards. In addition to his roles and responsibilities at Emory, Dan co-founded and was Chief Statistician for Zodiac, a predictive customer analytics SaaS firm. Nike acquired Zodiac in March 2018. Dan has since co-founded Theta Equity Partners to revolutionize how firms (e.g., private equity, venture capital, and operating companies directly) value companies through customer-based corporate valuation.