Chris LeCraw is the General Manager for INWEGO, the subscription service that provides tickets to unlimited sports and live events in Phoenix and Atlanta, including pro-sports, concerts, college sports, festivals, comedy
shows and more.
As GM of INWEGO, LeCraw oversees all sales, product development, content curation and marketing efforts for the new business unit. He is also responsible for strategic growth decisions including bringing on additional partners, cities and products to new markets.
INWEGO is offered by Experience, the award-winning mobile commerce, ticketing, and data solutions company used by more than 350 live entertainment partners worldwide.
Chris joined Experience in 2013 as an Account Manager focused on operations for collegiate and professional sports partners. In 2014, he was promoted to Director of Customer Operations where he established a team and managed growth strategies for partners all over the globe.
In 2016, LeCraw launched the initial INWEGO pilot project with the goal of testing the subscription concept in the Atlanta market. Following the success of the Atlanta launch, Chris assumed the role as GM of the INWEGO business unit in 2017.
Prior to his tenure at Experience, Chris spent three years as a Strategy Consultant with Revenue Analytics, a leading pricing and revenue management firm, where he led engagements to analyze revenue growth opportunities and design tools to implement advanced pricing and revenue management techniques for Fortune 500 companies.
A graduate of the University of Georgia, LeCraw received his undergraduate degrees in Accounting and Real Estate, as well as a Masters of Accountancy from the JM Tull School of Accounting.