Brian Lee is co-founder and served as CEO of The Honest
Company, which he launched with Jessica Alba in 2012 with a
mission to inspire and empower people to live happy and healthy
Since its inception, the mission-driven Company has donated over
one million products and over 9,000 employee volunteer hours.
Honest has been honored with a wide range of recognitions,
including the ACG Award for Social Responsibility, PC
Magazine’s Seal of Consumer Approval in Tech, and the 2015
Pioneer in Sustainability Award by the Sustainable Business
Council of Los Angeles.
In 2001, Brian co-founded and served as President of LegalZoom,
the nation’s leading provider of personalized, online legal solutions
and legal documents for small business owners and families. In
2008, he co-founded and served as CEO of ShoeDazzle, the first
monthly fashion service to bring a personalized boutique
experience to shoe addicts and style fanatics everywhere.
Brian was formerly an attorney with Skadden, Arps, Slate,
Meagher & Flom, LLP. Brian is also the co-founder and managing
partner of BAM Ventures, which focuses on seed investing in
some of the most innovative start-ups throughout the world.
Brian graduated Magna Cum Laude with a B.A. in Economics and
Business from UCLA. He received his J.D. from UCLA School of
Law. He was named among the 25 Most Notable Korean-
American Entrepreneurs by Forbes Magazine in 2009 and an Ernst
& Young Entrepreneur of the Year in 2014. He has two awesome
children (Davis and Madison), an amazing wife (Mira), and lives
in Los Angeles, California. Go Lakers, Dodgers, and Bruins!