Ben Parr is the President and Co-founder of Octane AI, the Messenger and bot platform for ecommerce. He is also the author of the best-selling book “Captivology: The Science of Capturing People’s Attention”. He sits on the board of directors of Samasource and the Lufthansa Airlines’ advisory board, and is a columnist for Inc. Magazine. Previously, Ben was the Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.