Andrew Krebs-Smith founded Social Fulcrum because he believes advertising should directly linked to sales and deliver concrete measurable results. Social Fulcrum helps subscription brands generate 8-figure MRR from Facebook advertising by using rigorous testing methods and proprietary software. Andrew has taught award-winning courses on digital marketing at institutions including Northeastern University, General Assembly, and Startup Institute. Before founding Social Fulcrum, Andrew built the word of mouth marketing department at The Cyphers Agency in Annapolis, Maryland. Andrew loves cooking and is obsessed with french toast.