Amy Konary has more than 20 years of experience advising companies on subscription business strategies. She is the founder and chair of the Subscribed Institute, a think tank for the subscription economy. Through the Subscribed Institute, Amy brings together a community of business executives, thought leaders, and industry experts at a series of Executive Summits and events, and generates research and industry benchmarks on subscription transformation topics. Amy also advises Zuora customers on subscription business strategy development, execution, and maturity. Before Zuora, she was an industry analyst with IDC where she notably coined the term “SaaS.” She launched the company’s SaaS practice and produced the industry’s first forecast. While at IDC, Amy also launched a research and advisory practice on subscription strategies.