Alon Waks is the VP of Marketing at Kustomer. Alon is a marketing and GTM executive having helped B2B and SaaS companies scale and expand their GTM over 20 years. As VP Marketing at 8×8, he led over 40 people in the demand and segment functions as well as the SDR teams. Prior to 8×8, Alon was the global head of marketing at LivePerson, where he led all content, demand generation, field marketing and global operations, and also served as the head of product marketing for many years. Prior to that, Alon had different leadership roles in marketing and product at Avaya. He led Product Go-To-Market overseeing applications and contact center marketing teams and also the Avaya core solutions marketing, driving a redefinition of the business communication space. He has a rich background in IT consulting, Business Intelligence and project management, working worldwide with enterprise customers Line of Business, IT and marketing. Alon holds a dual degree from Tel Aviv University and a MBA from Duke University.