Dallas is a seasoned retention and lifecycle marketer who specializes in helping brands analyze and optimize their email, SMS, and retention programs to effectively scale their subscriptions. With a passion for creating exceptional customer experiences, she leverages data-driven insights to build personalized, high-impact communication strategies that drive long-term growth. Her expertise spans across lifecycle automation, loyalty + referral programs, and campaign strategy—ensuring every touchpoint adds value and deepens brand affinity. Whether she's fine-tuning onboarding flows or scaling post-purchase journeys, Dallas is focused on turning one-time buyers into loyal subscribers through intentional, customer-first marketing.