Brianna Ellis is the CEO of Vellabox, the original and leading candle subscription box in the U.S., built around the idea that self-care and discovery can go hand in hand. Since joining the company in its early stages, Brianna has been instrumental in its transformation from a small startup to a category-defining brand. Under her leadership, Vellabox has grown from a team of five to over fifteen employees and has become a go-to name in the wellness and lifestyle space, known for its curated selection of artisan-made candles and thoughtful goods. With a sharp eye for product curation and a passion for discovering small makers, Brianna has shaped Vellabox into more than just a subscription box—it’s a full unboxing experience that customers look forward to every month. Her approach blends creativity, strategy, and a deep understanding of what modern consumers crave: intentional, high-quality goods with a personal touch. Before taking the reins at Vellabox, Brianna worked in merchandising at Victoria’s Secret and earned her degree in Marketing from The Ohio State University. She attributes a mix of big-brand experience and entrepreneurial hustle to her success so far. Her mission is to continue scaling a business that celebrates small makers and delivers meaningful experiences.